MMLA_2004

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	The Call for Papers
	Paper Abstracts
Cultures of Exhibition I: Horror Film Exhibition and Reception
Chair: Robert Spadoni, Case Western Reserve University
(1)	Robert Spadoni, Case Western Reserve University "White Zombie and the Living Dead World of Silent Cinema"
(2)	Gary D. Rhodes, University of Oklahoma "Island of Lost Souls and the Active Viewer"
(3) (4)	J. Rocky Colavito, Northwestern State University "Bally(who?); Bally(what?); Bally(how?): Rhetorical Practice and the Marketing of Horror Films" Kevin Heffernan, Southern Methodist University "Seething, Crawling, Slithering Through the Distribution Pipeline: Killer Snakes and the Grindhouse Theater"
Cultures of Exhibition II: Signs of Display: Linguistic and Semiotic Analyses of the Exhibition Space
Chair: Todd Oakley, Case Western Reserve University
(1)	Jennifer Eagleton, Chinese University of Hong Kong "'The Hong Kong Story': Just Whom is it For?"
(2)	Jeri L. Moxley, University of California at Berkeley "African Art for America : Exhibiting Post-Colonial Africa in Civil Rights Era Berkeley "
(3)	Todd Oakley, Case Western Reserve University " Cleveland 's Tropical Rainforest: A Cognitive Semantic Analysis"
(4)	Sarah Pogell, University of Wisconsin-Stevens Point "Still 'Lost in the Funhouse' of Language: George Saunders' Theme-Parks and Corporate Discourse as Simulacra