In its strategic plan, Forward Thinking, Case Western Reserve emphasizes five key strategic academic alliances of common interest across the university. They are:

• Energy and the environment
• Human health
• Culture, creativity and design
• Social justice
• Ethics

By supporting the university's efforts to make a substantial impact on humankind in the university's priority areas, your organization can strategically align itself with the university's pioneering achievements and successes.

In addition to direct investment in Case Western Reserve, corporations can encourage the gifts of others by providing corporate matching funds to support and encourage employee philanthropy. These are simple programs to initiate, and they demonstrate your organization's commitment to research, education and societal advancement.

Corporations can also generously provide "in-kind" support such as equipment, technology and other non-cash items. These donations help advance areas of strategic interest to the corporations by enhancing the capabilities of the university.