Share your work.
There’s not much we love more than telling a great story.
We’d love to tell yours.
If you have a paper soon to be published, a research project newly underway, a grant award or simply an interesting—and newsworthy—story to tell, please contact us.
What’s the Story?
The following basic information is essential as members of the media team assess how to work with you and how to pursue coverage. If possible, have all information ready before your initial contact with media relations.
- Who is involved? Who won the award, gave the donation, will make the speech, is organizing the rally, etc.?
- What is the nature of the news story—research breakthrough, newly appointed professor, award, donation, etc.? Include any ties to current events.
- When will the news take place—time, day, date, year?
- Where the news or event is taking place? Give specific addresses when possible.
- Why is the story newsworthy? What is the purpose of the donation, the significance of the research, the rarity of the award, the reason for the rally? What distinguishes the story from others like it; what makes it unique?
- How was the decision made, the candidate chosen, the work of art completed, etc.?
Keep in mind: A story or announcement may be very important to those involved, but whether it will receive press coverage depends on many factors, including the nature and significance of the news, the timing and even other news happening that day.
Every media outlet, including The Observer (an independent student publication), makes its own decision about coverage on a daily basis. In many cases, though not all, media relations will be able to advise you about whether to expect coverage.
It is never too early to begin preparing to publicize a story. As soon as you have a firm date for an announcement or a release date for a news story, get in touch with a media relations staff member. At least two weeks' notice is preferred. With major news, it is best to begin preparation early.
Whether it's research or event news, it is helpful to know if illustrative items are available, such as a book cover, poster, promotional materials, photographs, etc. Typically, these are needed in a high-resolution format (at least 300 dpi).
Because of the extent of newsworthy research and education taking place on campus and our limited number of media relations team members, we can't always publicize events as much as we would like.
Event sponsors are encouraged to send information about their lectures, seminars and the like to firstname.lastname@example.org for consideration for placement on the university's main webpage. You also can submit to The Daily to encourage attendance from faculty, staff and students university-wide.
For additional publicity around your events, contact the marketing or communications director in your school, college or division.