Consistent style and messaging create a unified identity and reinforces to our audience the goals and opportunities inherent in the campaign. Following the same editorial standards helps put writers, editors and other communications professionals in a strong position by providing seamless, high-quality information to audiences.
In addition to these campaign-specific guidelines, all other rules regarding university editorial style still apply.
Forward Thinking: The Campaign for Case Western Reserve University
Five fundraising goals and giving opportunities are described in the vision for the campaign. The wording of each should remain consistent when articulating campaign priorities. They are:
Goal: Discover answers to pressing questions
Giving Opportunity: Programmatic support $351 million
Goal: Provide an unparalleled campus environment
Giving Opportunity: Capital project support $284 million
Goal: Recruit and retain top scholars
Giving Opportunity: Faculty support $175 million
Goal: Attract and support promising talent
Giving Opportunity: Student support $113 million
Goal: Enhance alumni and community engagement
Giving Opportunity: Annual fund $77 million
No building project may be described in print or web communications until approved by the university’s Board of Trustees. The need for space and the opportunities inherent in new or renovated space may used to allude to early-stage building projects.
At the time of the campaign launch, three board-approved central capital projects were underway:
Forward Thinking: The Campaign for Case Western Reserve University launched in October 2011, with a goal of raising $1 billion to bring fully to life the aspirations articulated in the university’s strategic plan. Drawing on the gifts and resources of the entire university community, the campaign aims to catalyze the creation of a premier 21st-century urban research university, a place that celebrates bold inquiry and offers inspiring answers.