Like color, consistent use of typography is extremely important for brand recognition. Properly chosen typography serves to enhance the overall look of communications and works in conjunction with the logo, images, color and language to reinforce a clear identity.
Titillium was carefully selected as the university typeface for all marketing communications. Titillium is a new, open-source typeface designed by a design consortium in Italy. Its unique, clean, modern look strengthens our brand personality as a university that is collaborative and forward thinking.
This sans serif font has a variety of weights and works well for both body copy and headlines. When designing a print piece, no other font is needed. For the web, use Titillium when possible in headings and Flash elements. In the body copy, a sans serif font such as Helvetica or Arial is preferred.