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Visual Guidelines

Brand identity is the visual representation of the Case Western Reserve University brand-the tangible elements that make our brand recognizable and reinforce our core values and heritage.

Successful brand identity is shaped through consistency. Using our identity correctly and consistently helps students, faculty, staff, alumni, funders and others understand what Case Western Reserve represents. It reinforces our strength as one of the nation's premier research universities.

Explore the following guidelines for representing our brand: