You've Got Ideas, We Need Stories


The following basic information is essential as members of the media team assess how to work with you and how to pursue coverage. If possible, have all information ready before your initial contact with media relations.

To get started with news stories, it is advisable to follow the classic journalism rule of answering the questions who, what, when, where, why and how:

  • Who is involved? Who won the award, gave the donation, will make the speech, is organizing the rally, etc.? Noteworthy information about the main participants should be included.
  • What is the nature of the news storyresearch breakthrough, newly appointed professor, award, donation, etc.? Include any ties to current events.
  • When will the news take placetime, day, date, year?
  • Where the news or event is taking place? Give specific addresses when possible.
  • Why the story is newsworthy? What is the purpose of the donation, the significance of the research, the rarity of the award, the reason for the rally? What distinguishes the story from others like it; what makes it unique?
  • How was the decision made, the candidate chosen, the work of art completed, etc.?


Whether it's research or event news, it is helpful to know if illustrative items are available, such as a book cover, poster, promotional materials, photographs, etc. Typically, these are needed in a high-resolution format (at least 300 dpi).


Because of the extent of newsworthy research and education taking place on campus and our limited number of media relations team members, we can't always publicize events as much as we would like.

Event sponsors are encouraged to send information about their lectures, seminars and the like to for consideration for placement on the university's main webpage. You also can send details to to encourage attendance from faculty, staff and students university-wide.

For additional publicity around your events, contact the marketing or communications director in your school, college or division.

University Events

University events calendar

Check out what's happening at Case Western Reserve. View the University Calendar.