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Our Brand

Case Western Reserve University offers a unique combination of forward-thinking educational opportunities in an inspiring cultural setting. We provide learning from leading-edge experts in a collaborative, hands-on environment. We examine life's greatest questions.

Quite simply, we think beyond the possible.

These insights were gleaned from extensive interviews with faculty, staff, students, alumni and friends of the university and culminated in our tagline, “Think Beyond the Possible.” Related brand guidelines are a distillation of this process and are designed to advance the university under a strong, cohesive identity that benefits all members of this dynamic community.

So what is a brand?

A brand is the emotional connection people make with an organization. A brand comprises many elements, both tangible and intangible, and is based on everything an organization says and does: its values and beliefs, the experiences it offers, and the messages it communicates, to name a few.

It is important to have a strong brand. A strong brand inspires trust, loyalty and a sense of excellence. Without it, an organization cannot stand out from the crowd.
Brands have personalities, just like people do. Case Western Reserve University has been building its brand personality for almost 190 years. Our brand personality reflects our stature as a highly regarded research university with a long history of discovery: We are forward thinking. We imagine and influence the future. We don't accept the status quo. We go beyond it.

Everything we do should project and reinforce this positive image.

Understanding our brand, as well as adherence to visual, editorial and logo guidelines are crucial to the success of a strong university identity.

Navigate this section to learn more about properly representing the Case Western Reserve brand.

Be On Brand

A lot of important factors go into the Case Western Reserve brand. Our brand book explains them all.