CEO, Global Marketing Insights Inc.
Dr. Shawana P. Johnson, maintains a USG security clearance is a resident of Ohio, works in Washington D.C. as well as globally; is a GISP (Certified Geographic Business Information System Professional) and a globally recognized geospatial intelligence expert supporting the U.S. government and the global security and intelligence industries with market information focused on global-commercial geospatial imagery assets from spaceborne to terrestrial-based as well as the supporting cloud and high-performance compute technology platforms and capabilities needed in order to utilize these geospatial assets and tools. Her application science areas of expertise are energy, Agriculture, Water Resources, Maritime Security, and Land Asset and Resource Planning.
The knowledge she possesses about global commercial geospatial assets is utilized to provide secure environments in a broad range of applications from strategic planning for water resource management to global food security. Due to her expertise, she has briefed the USG, Pentagon, White House Administration and other Federal Civil Agencies on the U.S.Role and Standing in Commercial Space. She has supported the USG through the Multi-Intelligence Tradecraft Community of Practice, Community Innovation Exchanges–as the Lead Rapporteur and Commercial Space Lead and as a commercial geospatial subject matter expert providing Technical Exchange Meeting Research and Round Table Management for the National Geospatial-Intelligence Agency. During 2019 and 2020 she has been part of a team for the US Air Force Academy developing input for Space Domain Awareness for Space Object Identification utilizing Hyperspectral Imagery and Advanced Deep Learning Analytics. At Global Marketing Insights Inc. she wholly owns and serves as President to an international client base in the United States, Canada, South America, Asia, and Europe where her area of expertise includes providing Geospatial Business Intelligence Expertise™ in Business Development Programs ranging from Spaceborneto Terrestrial based Interoperability Programs to the US Government and Global Businesses that provide Energy Resources, Agriculture and Water Sustainability; Venture Capital Investors and Insurance providers. Utilizing the market research database of over 500,000 current geospatial contacts globally subject matter expert-products are developed and provided ranging from Strategic Sales and Marketingoperational plans to the supporting tactical Strategic Sales and Marketing Services needed to underpin and develop client success. In addition market research is provided which includes compilations of geospatial studies focused on:
- Machine learning and remote sensing data for National Labs and government, commercial and data partner strategies and development forcompanies such as Descartes Labs.
- Geospatial commercial imagery assets (spaceborne, airborne, UAV, UAS, Drones, Terrestrial Sensors) –planned, underdevelopment, budgeted, launch method, sensor types, usage and market focus and delivery methods
- Investment Sources
- Political Impacts and Support
- Economic Impacts
- Societal Impacts
- Technology Impact
- Legal and Policy Impacts
- Environmental Impacts
- Customer Usage and Demographics
- Governance and Standards Challenges and Opportunities
- Cost and Business Model Options for Global Commercial Geospatial Imagery and Related Technologies
She has overseen and was the program manager of extensive academically focused geospatial marketing research contracts as the prime contractor to the National Oceanic and Atmospheric Administration (NOAA) Office of Commercialization and to the US Geological Survey (USGS) managing the largest international copyrighted market research database of Commercial Ground-Based Sensors, Aerial and Satellite Sensors as well as the sensor developers and manufacturers and Users by market.
She is responsible for the development, delivery and negotiations of grants to obtain product development and project funding from National Labs, as well as DOE, NASA, USDA, and NOAA. In addition, Dr. Johnson developed a Geospatial Prime Vendor Business Contract Vehicle for product, project and services providers for sensor and data purchases (using her global geospatial distributor network contacts) for the U.S. Department of Agriculture Foreign Agricultural Services which serviced 32 companies and 16 Land Grant Universitiessupporting 10 agencies within the USDA as well as NASA, NGA, and other Intelligence Community Organizations. Most recently she provided a strategic operational plan for NASA Earth Science Program Applied Sciences –Water Resources where over 6,000 water resource managers globally were interviewed to understand their specific needs in order for NASA to understand how to better support them through their science-based space missions. Dr. Johnson has managed projects involving the distribution of imaging products from satellite operators and manufacturers in countries such as the U.S., Canada, France, Israel, Russia, Italy, India, and Japan and worked with satellite data from multispectral, panchromatic, LiDAR, radar, and hyperspectral sensors. She has also managed marketing research which has provided information for their clients on over 1,000 imaging and environmental companies involved in providing products and services as prime contractors.
Dr. Johnson was recently awarded a certificate of completion for the Senior Managers in Government Program, 8/2019, John F. Kennedy School of Government at Harvard University, Executive Education and received her Doctorate Degree in Management from Case Western Reserve University's Weatherhead School of Management; Cleveland, Ohio in 1998 focused on Economics and Technology Transfer and is currently certified by The GIS Certification Institute, Park Ridge, Illinois –as a Geographic Business Information Systems Professional (GISP), 2007, 2012.
Dr. Johnson provides and is a Global Subject Matter Expert in the Geospatial Industry, and advises the Commercial as well as Intelligence Community sectors. She writes for Vector1 (Previously The Earth Imaging Journal’s) yearly global state of the industry forecast. In 2010, 2013 she provided expert testimony to the U.S. White House Science and Technology Policy Committee and the Pentagonconcerning the status of U.S. commercial geospatial companies as global technology leaders and the impacts they would face with diminishing U.S. government service level agreement support.