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Case Western Reserve University Unveils New Logo

Case Western Reserve University’s new logo—as selected by the university community—includes a modernized version of the university’s traditional sun.

The new logo was designed and selected using input from thousands of students, faculty, staff, alumni and friends of the university who participated in online and campus forums and from the nearly 10,000 total who responded to two online surveys of design concepts. new logoThe Branding Task Group and its Implementation Committee, as well as the Board of Trustees, which met June 1-2, supported the university community’s selection.

The new emblem is a more modern representation of the traditional sun pictured in historical crests of both Western Reserve University and Case Institute of Technology.

The new sun is pictured as if viewed from space rising over the Earth. This stylized representation of light embodies knowledge and the strengths of Case Western Reserve University: the combination of the liberal arts, humanities and health sciences most commonly associated with Western Reserve University and engineering and technology more commonly associated with the Case Institute of Technology.

In addition, the sun is boxed to build on the previous logo, yet the right-hand corner of the new outline is open to symbolize global reach and limitless potential.