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BRANDING TASK GROUP

Case Western Reserve University has not changed its name, but a few years ago it did embark on a campaign to introduce a new logo, mark and graphic identity.

Because these identifiers have been generating significant conversation among members of the university community, Interim President Gregory L. Eastwood, M.D., has created a Branding Task Group (BTG). This group of university trustees, faculty, students, staff and alumni has been charged with reviewing previous research related to the graphic identity, conducting new research and evaluating the financial impact of the current wordmark, logo and nomenclature.

The group has contracted with Lipman Hearne, an internationally renowned branding and marketing communications firm. The Task Group is expected to make a formal report to the university's Board of Trustees early in 2007.

Current Guidelines

During this time, the university requests that the campus community continues to uphold the current branding guidelines posted at http://www.case.edu/univrel/marcomm/branding/. University Marketing and Communications creative services team has worked with many departments and can assist in providing templates and production assistance and address questions members of the university community may have about the use or application of the mark, logo and university nomenclature.