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June 4, 2007

President Eastwood unveils new university logo in his last general communication to the university community

To: All faculty, staff, students, alumni, trustees, and friends of the university

From: Gregory L. Eastwood, M.D., Interim President

Dear Friends,

This is my last general communication with you as Interim President. I have mixed feelings about that. I will miss the feedback on these letters that many of you have given me, by letter, e-mail, and in person, but I also share your pleasant anticipation as we await the arrival of our new president, Barbara R. Snyder, just a few weeks from now on July 1.

Report of the Brand Task Group and the Implementation Committee

The Board of Trustees at its June 2 meeting approved a resolution that re-confirmed the name of the University as Case Western Reserve University and endorsed and supported implementation of the Brand Task Group recommendations.

new logo


I thank everyone who contributed to this process, including all who provided important input during the many forums and surveys. Your thoughtful responses informed the process at several critical points. I also thank the co-chairs, Trustees Tim Callahan and Ted Schroeder, for their enthusiasm, perseverance, and leadership; the individuals who served on the Brand Task Force and Implementation Committees; and the talented staff led by Lara Kalafatis, Vice President for University Relations, who worked long, extra hours on this project.

Implementation of our new look will take some time. We will be making some changes quickly, especially those that are highly visible, such as campus banners. Over the next few weeks there will be a lot of “behind the scenes” work to ensure we have everything ready for July 1, when new university materials, such as letterhead, business cards, and signage, will be produced using our new graphics. We are eager to use the new mark and logo, but please keep in mind that we should be frugal in our approach to this change. As much as practical, we want to use our current materials before we order anything new.

For additional information please visit the website http://www.case.edu/president/btg/.

Presidential Transition

Since the announcement of her appointment in December 2006, President-Designee Barbara Snyder has visited the campus frequently to meet with students, faculty, staff, campus leaders, and trustees, and she has participated in various events in the community, at the state capital in Columbus, and in Washington, DC. She and I have been in frequent communication on numerous matters. Barbara attended the recent Board of Trustees meeting, June 1-2, where she spoke with the trustees about some of her early impressions and responded to questions and comments. In short, Barbara Snyder is well prepared to begin her presidency on July 1 with great energy, enthusiasm and a good  understanding of the university.

On a personal note, working with Barbara has been a delight, and Lynn and I have thoroughly enjoyed getting to know both Barbara and her husband Michael. Lynn and I will move out of the president’s home, Harcourt House, next week which will allow the Snyders to move in later this month.

Campus Security

The world was horrified by the tragedy that occurred on the Virginia Tech campus April 16. The campus community at Case Western Reserve University united quickly in expressions of grief and sympathy. Our student leaders’ actions were remarkable and touching. They organized a group photo on Freiberger Field (taken from atop the Kelvin Smith Library) where we assembled, dressed in Virginia Tech maroon or orange, in the shape of a giant VT. This photo was sent to the students at Virginia Tech along with expressions of sympathy and concern. On Thursday, April 18, I presided at an open forum attended by students, staff, faculty, and others in the Ford Auditorium for the purpose of addressing concerns about safety, counseling services, prevention, and response to campus emergencies. 

Soon after April 16 we formed a campus task force, headed by Dick Jamieson, Vice President for Campus Services, which is charged with evaluating and making recommendations regarding campus security, communication during emergencies, and early detection and prevention of potential emergencies. We expect recommendations in about one month. Dick also serves on a state-wide task force of representatives from the many colleges and universities in Ohio. Dick reported on the status of campus security June 1 at the Board of Trustees meeting. I am assured of the readiness of our police and security force and the level of coordination with the University Circle Police and City of Cleveland Police.

Thank You

I want to take this opportunity to thank each of you and the legions of other people who have helped me during the past year that I have been interim president. There has been a universal appreciation of the excellence of this university and nearly everyone -  students, faculty, staff, alumni near and far away, friends in this community and elsewhere – has asked, “How can I help?” I attribute any improvement on any measurable or perceptual scale to this phenomenon.

Lynn and I have thoroughly enjoyed living in Cleveland this year. I will remain here another year as Director of the Inamori International Center for Ethics and Excellence and I will be available to help the university in any way that Barbara Snyder thinks will be useful. I also look forward to meeting many of you over the coming year.