Dr. Darcy Freedman and Roberto Martinez Present at the 12th Annual Conference on the Science of Dissemination and Implementation In Health

image of D & I conference team members

Dr. Darcy Freedman and Roberto Martinez presented at the 12th Annual Conference on the Science of Dissemination and Implementation In Health, in Arlington, Virginia, on Thursday, December 6. Dr. Freedman served as chair of a panel entitled: Transforming innovations into market-ready products: An entrepreneurial approach to D&I science, conveying the lessons learned after participating in the SPeeding Research-tested INterventions Training (SPRINT). SPRINT is a training program for researchers with the goal of transforming interventions into “market-ready products” to increase uptake. Three teams focused on community-based prevention of chronic disease including “FreshLink Ambassadors” (Case Western Reserve University), “Faith in Action” (San Diego State University), and “Play Streets” (Baylor University and Johns Hopkins University), participated in SPRINT 2019. They applied business theory to their previously designed and tested interventions. This panel presentation described the lessons learned during the process and illustrates how the application of business theory may improve D&I science, producing interventions that are more context-specific and self-sustaining.