Professor of
Information Systems
and Cognitive Science
Personal website:
http://collopy.case.edu
|
I have been designing things for
as long as I can remember. Currently I am designing Business Animator,
a tool for visualizing the ratios that managers often use to understand
organizational performance. During the 1990s I designed Imager,
an instrument with which graphic artists can play abstract images
in the way that musicians play with sounds. During the 1980s I
designed Rule-Based Forecasting, an expert system that integrates
judgmental and extrapolative forecasts, and The Desk Organizer,
the first software to use a personal computer to integrate personal
information management. Throughout I have also designed companies
and courses and academic programs.
How does design happen? Designing is among the most sophisticated
and demanding of cognitive activities. It is done by individuals
and by groups. It involves the analytic and the synthetic. It
relies upon the cognitive and the intuitive. In my work on Managing
as Designing, I am looking at how insights derived from designers
and artists can be applied to the work of practicing managers.
|
