"It may also be asked, in doubt
rather than criticism, whether I am speaking
of natural philosophy only, or whether I mean that the other sciences-logic,
ethics, politics-should also be carried on by my method. I would
answer that I certainly do think my words have a universal applicationFor
I am compiling a history and tables of discovery about anger, fear,
shame and the like, and also about political matters, and no less
about the mental actions of memory, composition and division, judgment
and the rest; about all these, just as much as about hot and cold,
or light, or vegetation or the like."
Francis Bacon, Novum Organum, 1620
Human/computer relationships are part of our lives every time we open
email, boot our computer, can't understand how our cars work, program
our VCR, set our digital clock-on and on. These relationships between
ourselves and our computers have almost become second nature to us; they
are becoming common sense in our digital culture. They are becoming invisible,
attesting to their power.
Computers speak to us with a language that is transparent and technical,
even though we often speak to these devices with a language that is audible
and mundane. Computers speak to us with a language educated into technology,
which nonetheless emulates common speech, e.g., "If Windows will
not boot, create a Start-up disk and check the control panel." We
speak to them in common terms, e.g., "Why won't you start up,"
or "How is that supposed to work?" Even though we may not speak
exactly the same language, we tend to think of computers as having animus-electronic
beings who can help us. Our relationship with them is based on their utility
for us.
Our relations with the utility of electronic computers began with ENIAC,
whose first public demonstration took place on Valentine's Day in 1946.
A War Department press release for broadcast the next day clearly stated
the following utilitarian rationale for the new electronic device: "The
important fact to be remembered in connection with the ENIAC is that it
does not replace creative thinking. Rather, it encourages further original
thought by freeing the scientist from the time-consuming burden of routine
calculation" (2). This focus on utility was reiterated in remarks
at the dedication of the new computing device:
"[T]he ENIAC will provide the means of extending the frontiers
of knowledge with all that implies for the betterment of mankind"
(Gen. Barnes, qtd. in Goldstine, 229).
"It is to be emphasizedthat progress in science consists of revising
and improving our existing theories, and that this progress is definitely
hampered when we do not have the proper computational facilities"
(Captain H. H. Goldstine, p. 2).
"The new field of electronics is an era of speed-speed far greater
than has ever been known before. The ENIAC, being a thousand times faster,
does problems more quickly, but, more importantly, it opens an unexplored
expanse of problems that, due to their vast number of arithmetic operations
and their extensiveness, made the computation of such problems previously
impossible" (J. P. Eckert, p. 3).
"As long as mathematics is costly, manufacturers will continue to
market devices which are ill-designed and to use processes which are inefficient.
In high-speed computing and more wide-spread use of numerical mathematics
for industrial design lie possibilities which affect us all-better transportation,
better clothing, better food processing, better television, radio, and
other communications, better housing, better weather forecasting"
(J. W. Mauchly, p. 3).
"The War Department tonight unveiled the world's fastest calculating
machine and said the robot possibly opened the mathematical way to better
living for every man" (Associated Press, qtd. in McCartney 107).
According to the developers of the first electronic computer, the utility
of this device resided in its ability to do routine work for mathematicians,
which would result in an improved quality of life for the general population
through manufactured goods.
Our perceptions of the utility of these "electronic brains"
quickly broadened from the realms of mathematics and science to management
systems in government and business. In 1951, the U. S. Census Bureau introduced
into their operations a Remington Rand computer designed by Eckert and
Mauchly. The Air Force, Army, and Atomic Energy Commission quickly followed
suit. In 1954, General Electric introduced the first general application
business computer into their operations.
Concerns with utility and utopia echoed within the nascent digital culture.
The editors of the 1954 Harvard Business Review hailed GE's application
of the UNIVAC as the coming of the next age of industry:
The management planning behind the acquisition of the first UNIVAC to
be used in business may eventually be recorded by historians as the foundation
of the second industrial revolution; just as Jacquard's automatic loom
in 1801 or Taylor's studies of the principles of scientific management"
(preface to Osborn, 99).
Sociologist Theodore Caplow, examining effects of the division of labor,
also foresaw post-ENIAC culture leading toward a "utopia of automatic
production":
Projected into the indefinite future, these trends shape themselves into
a kind of science-fiction utopia, in which hydroponic farms and cybernetic
factories grind out a stream of scientifically tailored products with
automatic zeal and in any quantity desired, while human labor is mostly
engaged in creative services. Like many dreams based on the assumption
of technical progress, this one is inherently reasonable" (288).
These promises of automated utopia also held the threat of technological
unemployment. As Edmund Berkeley cautioned:
At the moment when we combine automatic producing machinery and automatic
controlling machinery, we get a vast saving in labor and a great increase
in technological unemployment.The robot machine raises the two questions
that hang like swords over a great many of us these daysWhat shall I do
when a robot machine renders worthless all the skill I have spent years
in developing?How shall I sell what I make if half the people to whom
I sell lose their jobs to robot machines? (202).
If computers were to usher in a new age of industry and prosperity through
"better management controls" (Higgins and Glickauf, 99), managers
and clerical workers alike would see wisdom in the utility of these electronic
brains-even if it meant risking their jobs.
The urge for utility in our digital culture has long roots extending back
to arguments for the utility of experiential science over scholastic speculation
championed by Francis Bacon in the 17th century and by Georgius Agricola
in the 16th century. It was this earlier conflict between legitimate science
through speculation and illegitimate magic from experimentation that established
a fundamental rationale for the domination of scientific knowledge in
our digital culture: it is useful. Today, this argument is so ingrained
in our common sense that it does not need to be stated. It is a part of
our natural landscape. Yet our forebears fought for the supremacy of this
concept and won a cultural war for the dominance of rationalized, experimental
science.
The Utility of Experiential Knowledge
For the scholastics who followed Aristotle's teachings, science was concerned
with explaining the reasons for ordinary, natural events. It was not concerned
with the extraordinary, which was deemed to be the province of magic and
the Hermetic books of secrets. Experimental-or experiential-knowledge
was the province of magic and was fit for the illiterate. In practice,
scholars regularly carried out both textual and experimental work. But
their textual science circulated in formal academic settings as legitimate
knowledge while their experimental magic was reserved for private uses
as non-legitimate knowledge.
In the mid-16th century, Georgius Agricola published De Re Metallica,
a compilation of knowledge about mining and metallurgy. In his approach
to compiling the knowledge in De Re Metallica, Agricola was typical
of other encyclopedists in the Greek and Roman tradition. Yet in other
ways, Agricola was like the popularizers of secret lore (or magical knowledge)
in 16th-century Europe. He presented recipes for manipulating nature,
just as previous authors of books of secrets had done. He included information
about alchemy and elves in the mines, which was the province of magic.
But Agricola extended the encyclopedic and Hermetic traditions, synthesizing
them with experimental knowledge.
Unlike traditional scholastic texts, Agricola included Hermetic texts
as sources for his speculative reasoning and he treated what scholastics
would consider occult topics, such as magnetism, whose workings could
not be seen. For example, in Book II of his work, Agricola presented lengthy
information about using a divining twig to locate veins of ore. But in
addition to simply telling how to use the divining rod, he explained the
reasoning behind the twig's movement by discussing magnetism and idiosyncratic
human properties:
when one of the miners or some other person holds the twig in his hands,
and it is not turned by the force of a vein, this is due to some peculiarity
of the individual, which hinders and impedes the power of the vein, for
since the power of the vein in turning and twisting the twig may be not
unlike that of a magnet attracting and drawing iron toward itself, this
hidden quality of a man weakens and breaks the force, just the same as
garlic weakens and overcomes the strength of a magnet (39).
Here Agricola presented a recipe for using a divining rod based on occult
magnetic principles, e.g., a "hidden quality of a man" can weaken
or break the magnetic force; garlic weakens or breaks the magnetic force;
a magnet draws iron toward itself; a person can use the magnetic force
to find a vein of metal through the use of a divining rod. Agricola's
work resembled the books of secrets in that his advice was in the form
of a decontextualized recipe. Unlike books of secrets, however, Agricola
related his recipe to Hermetic knowledge by discussing the place of occult
knowledge in his 16th-century culture:
Since this matter remains in dispute and causes much dissention amongst
miners, I consider it ought to be examined on its own merits. The wizardsseek
for veins with a diving rod shaped like a forkit is not the form of the
twig that matters, but the wizard's incantations which it would not become
me to repeat, neither do I wish to do so. The Ancientswere also able to
alter the forms of things by [the divining rod]; as when the magicians
changed the rods of the Egyptians into serpents, as the writings of the
Hebrews relate; and as in Homer, Minerva with a divining rod turned the
aged Ulysses suddenly into a youth, and then restored him back again to
old age; Circe also changed Ulysses' companions into beasts, but afterward
gave them back again their human form; moreover by his rod, which was
called 'Caduceus,' Mercury gave sleep to watchmen and awoke slumberers.
Therefore it seems that the divining rod passed to the mines from its
impure origin with the magicians. Then when good men shrank with horror
from the incantations and rejected them, the twig was retained by the
unsophisticated common miners, and in searching for new veins some traces
of these ancient usages remain (40-41).
In this passage Agricola examined both the magical and practical uses
of the divining rod, seeking to separate the magical history of the rod
from its practical uses in mining. This separation was crucial to retaining
the rod as an acceptable, respectable instrument of mining, since its
magical history was caught up in theological and social contests. In the
16th century, magic included all practices based on experiential knowledge
that sought to manipulate nature. According to this formulation, Hermetic
knowledge contained in books of secrets certainly was magical and knowledge
about the physical world gained from practical experience-like that of
mining and metallurgy-could also be considered magical. Thus, Agricola's
entire subject matter in De Re Metallica verged on the magical.
He definitely crossed over the line into magic, however, when he discussed
occult subjects, such as magnetism and divining rods.
In Agricola's time, engineers and practitioners of the mechanical arts
had access to books of secrets containing magical recipes. Since the purpose
of the magical knowledge-the manipulation of nature for practical ends-coincided
with the purpose of engineering and mechanical arts, engineers and craftsmen
found these books useful. According to William Eamon,
Medieval engineers enthusiastically appropriated magic as a theoretical
framework for technology. Indeed they regarded magic as technology's sister
art. Not only did learned magic give technology a theoretical matrix,
it served an important ideological function by promoting the image of
the professional engineer as a magus who, with his inventions, manipulates
nature's occult forces and gains mastery over the physical world.[For
some engineers,] the usefulness of the occult sciences in this world overcame
any consternation about the dangers it may have held for the soul in the
next (69-71).
Some engineers may not have been concerned with their souls, but evidently
Agricola was. By separating the divining rod's magical history from its
practical utility, Agricola first conceded that the divining rod had an
"impure origin with the magicians" who consorted with demons
and threatened the religious and social order. But when he "examined
[the use of the rod] on its own merits," Agricola argued that miners
who were "unsophisticated" in the ways of magic could still
make use of the rod for locating veins of ore. In other words, the rod
could be used to locate ore even though miners did not rely on magic to
make it work. In accomplishing this separation of an occult natural phenomenon,
such as the use of the divining rod, from the realm of magic, Agricola
prepared the way for considering magnetism and other natural phenomena
as legitimate objects of utilitarian scientific study.
Agricola's introduction to De Re Metallica also worked to differentiate
his text from books of secrets. Instead of recounting how the information
contained in the book was revealed to him in a personal encounter with
a god-a generic literary device for giving books of secrets their authority-Agricola
built the authority for his text on his own experience and that of people
to whom he had talked and whose texts he had read. In this respect, Agricola's
authority was built in the encyclopedic tradition, and although he included
alchemical information from Hermetic texts, he also discussed the questionable
nature of this information:
Whether they can do these things or not I cannot decide; but, seeing that
so many writers assure us with all earnestness that they have reached
that goal for which they aimed, it would seem that faith might be placed
in them, yet also seeing that we do not read of any of them ever having
become rich by this art, nor do we now see them growing rich, although
so many nations everywhere have produced, and are producing, alchemists,
and all of them are straining every nerve night and day to the end that
they may heap a great quantity of gold and silver, I should say the matter
is dubious (xxviii).
Agricola thus destabilized the information from books of secrets by undermining
the authority of the books he cited. De Re Metallica resembled
a book of secrets by addressing occult subject matter, but not by endorsing
alchemy and magic. Agricola's final criterion for including occult knowledge
was that he found it useful. In applying this experimental criterion and
privileging first-hand information, while destabilizing the traditional
repository for experimental knowledge (books of secrets), Agricola began
to reconstruct the place of experimental knowledge based on its utility.
In De Re Metallica, Agricola argued for valuing previously occult
knowledge as genuine currency in a knowledge economy. By the 20th century,
long after Bacon's interpretation of Agricola's work, this economy was
so dependent on scientific and technical knowledge that arguments for
valuing knowledge on the basis of utility were common sense.
Technical Language as the Lingua Franca of a Scientific Culture
In Spurious Coin: Science, Management and a History of Technical Writing,
I argue that technical language fulfills a valuation function within our
culture dominated by science and rational thought:
Because scientific knowledge dominates in 20th century United States,
technical language is the coin of the realm, circulating in an economy
of scientific knowledge. And because technical writing's roots are most
deeply planted in the field of mining engineering, with its emphasis on
economics, value, and social stability, technical language conveys estimates
of the value of ideas-estimates that originate from science as the supreme
authority (21).
Far from being a neutral conduit for factual information, technical language
stabilizes a knowledge/power system based on scientific knowledge and
rationalized theories of the world. To carry out this stabilizing function,
technical language estimates values of ideas, placing them in relationship
to each other within a cultural structure. Some ideas are deemed to be
"pure" science, which tends to elevate them out of the realm
of social responsibility. Other ideas are deemed to be "applied"
science-or technology-which implies that they are subject to social scrutiny
and accountability.
Technical language also performs a control function within our culture,
which became more efficient with the advent of general purpose business
computing. As early as the late-1940s, Edmund Berkeley stated, "Probably
the foremost problem which machines that think can solve is automatic
control over all sorts of other machines" (188). Berkeley foresaw
these electronic brains controlling "automatic missiles for destructive
purposesand for constructive purposes,delivering mail and fast freight"
(189). He asked, "How shall we control these automatic machines,
these robots, these Frankensteins?" (189) and worried that ignorance,
prejudice, and narrow focus would inhibit people's ability to prevent
robots from being used for antisocial purposes.
Focusing on Berkeley's "constructive" arena, Higgins and Glickauf
separated social from utilitarian concerns to argue, "Electronic
computing equipment opens the door to a degree of production control greater
than heretofore possible under manual procedures or past methods of mechanization"
(100). But more than controlling production, computers allowed managers
to more accurately forecast labor requirements and sales based on the
electronic computer's superior abilities in "statistical manipulation"
(100). This "reporting in terms of the future" would lead to
more "effective management controls" (101). Because humans could
translate our language into the mathematical language of computers and
computers could translate their language into ours, the technical communications
that controlled management systems could not only become more efficient,
they could also become more accurate. This utilitarian electronic brain
promised to fulfill dreams of efficient production set in motion within
large industrial manufacturing organizations of the previous century.
Engineers of modern management systems in the late-19th century, exemplified
by Frederick Taylor, believed that accurate and minute recordings of activities
enabled a scientific system of management control. That this system relied
on humans was a shortcoming of 19th-century technology. Regardless of
this human shortcoming, engineering practice in large manufacturing organizations
produced things that would be used to improve the quality of life for
large numbers of people-translating scientific knowledge from scientists
to non-scientists. To achieve this better life, engineers relied on technical
communication to convey scientific knowledge to non-scientists. Technical
communication, then, became the lingua franca of science and engineering.
As engineering practice evolved within large, complex organizations during
the last half of the 19th century, engineers were called upon to design
social as well as mechanical systems to control production and operation.
These designs for social control were termed "management systems"
and were an important focus of engineering practice in the United States
from the 1880s to the start of World War I. As engineers designed management
systems to make workers as efficient as the machines with which they worked,
they also designed intricate technical communication systems as the mechanism
for controlling operations to ensure maximum efficiency. Management systems
for control and discipline worked to make an organization's production
more efficient by measuring each worker's performance and comparing it
to pre-established performance and quality standards. This type of measuring
and comparing viewed workers as individual units of production and this
individuating process, made possible through technical communication,
had an impact on workers that fundamentally changed the nature of organizational
life.
The function of measuring and comparing individual performance against
standards for production and quality allowed systematized management to
operate through constant examination of machines and workers. Constant
examination for deviance from standards constituted what Foucault called
the "normalizing gaze" (184). Without such constant examination,
the management system could not judge whether individual machines and
workers deviated from standards. Without such measurement and comparison,
deviance could not be identified and corrected. Without such constant
examination and correction, operations could not be systematically controlled.
Technical writing-recording and reporting observed behaviors and production-was
the mechanism for documenting this constant examination and correction
and, thereby, controlling the management system through control of individual
machines and workers.
The technical writing that conveyed information about individual workers
and machines served as the mechanism for what Foucault called a "panoptic"
system of surveillance for a "disciplined society." This panopticism-functioning
through technical writing-enabled "the penetration of regulation
into even the smallest details of everyday life" (198) within the
systematically managed operation. No longer were shop workers able to
decide how their work was done; written operation standards dictated in
detail the most efficient ways to do their work. No longer could managers
plan operations based on their idiosyncratic judgments; production and
quality data were entered into standardized calculations to determine
maximum future operations. Technical writing's panoptic episteme worked
within a system of "hierarchy, surveillance, observation, writing"
(Foucault, 198). This surveillance system ensured that the minute details
of an individual's performance were available for correcting deviant behavior
and planning future operations.
By the turn of the century, this panoptic discipline facilitated by technical
writing was fundamental to the success of management systems based on
private property and profits. But some workers objected to the dehumanizing
effects of the system's discipline and control. In order to neutralize
worker's objections, engineer/managers described the system and its goal
of efficiency as "natural," implying that workers were objecting
to an inevitable relationship between humans and nature. One influential
engineer and writer on the subject of efficiency and management, Harrington
Emerson, began his book Efficiency as a Basis for Operation and Wages
with this assertion: "Nature's operations are characterized by marvelous
efficiency and by lavish prodigality. Man is a child of Nature as to prodigality,
but not as to efficiency" (3). With this assertion, Emerson constructed
management systems as engineer-designed replicas of nature's manufacturing
operations. Here nature has become an abundant production plant, giving
her children examples of both efficiency and waste. By couching his argument
in these terms, Emerson's assertion that management systems are "natural"
serves to remove the systems from their historical contexts, claiming
instead that the systems are universal.
For the engineer/managers in the at the turn of the 20th century, human
nature was exemplified by the large, complex organizations through which
workers made products to improve general living conditions and owners
made profits by virtue of their ownership of property, machines and workers'
labor. Workers could participate in the general improvement of living
conditions by purchasing the products that they helped to make, thereby
ensuring a market for these products, profits for factory owners, and
survival of the management system. By calling this production system-and
the management control upon which it relied-"natural," engineers
short-circuited questions about the inevitability of the control systems
and the surveillance through technical writing which made the production
system efficient and profitable.
By the turn of the 20th century, management control systems and the technical
writing that made them work seemed like part of the natural landscape
of an industrialized United States economy. By the middle of that century,
computers were introduced into that landscape to improve management control,
"effect savings by replacing clerical workers or preventing the hiring
of additional clerical help" (Osborn, 102), and allow managers to
"spend more time on decision-making and policy-forming matters"
(Osborn 106). When Eckert and Mauchly formed the Electronic Control Company
in 1946 (Ceruzzi 25), scientific management had come of age.
New Communication Technologies Support Systematized Management
Since management systems depended on technical writing as a control mechanism,
system efficiency was directly influenced by the efficiency of technical
writing. JoAnne Yates has argued that systematic management was able to
spread from shop floors to business offices because of the communication
technologies that developed concurrently with those systems (64). Just
as machines and workers became specialized and standardized to gain maximum
efficiency from them, communication also became specialized and standardized
through the implementation of office appliances and reporting forms.
By the 1890s, calculating machines were used in business settings, as
well as in engineering and scientific practices. These machines enabled
improved efficiency in accounting departments, since they could manipulate
numbers much faster than even "lightning calculators," "people
who could add long, wide columns of numbers rapidly and even entertained
with this skill" (Cortada 27). With faster and more efficient calculating,
clerks and accountants could manipulate increased volumes of information
stemming from the need for more records to control the management system.
As Hamilton Church described in "The Meaning of Commercial Organisation"(1900),
management system control required that all aspects of the organization
be quantified, which in turn resulted in more data for analysis:
With the growth of competition the necessity for co-ordination and of
an accurate and swift presentation of results is more and more imperative.
Everything should be the subject of forecast as to financial results,
and of prearrangements as to the actual carrying out. And when it is completed,
the records of what did actually take place should be capable of comparison
with what was intended to take place. Control then becomes a living reality
(397).
Typewriters also contributed to increased efficiency and standardization
in record-keeping and communication. The trend toward specialization combined
with this new technology led to a new category of clerk whose functions
were limited along the lines of Taylor's functional management model.
Ellen Lupton described this new category of clerk:
Whereas the traditional clerk often had been responsible for mentally
composing as well as physically writing a text, workers
in the mechanized office were assigned limited functions as stenographers
(who captured an executive's spoken words in shorthand) and typists (who
mechanically transcribed such words). The new systemsaved the high-cost
time and effort of the managers, while a lower-paid crew of clerical workers
generated a huge volume of legible, uniform documents (Lupton's italics,
44).
The legible and uniform documents that typists generated were gradually
accepted by businesses and their customers. By the 1920s, people had become
accustomed to less personal documents and the efficient production of
these impersonal documents spurred further efficiencies. These standard,
uniform documents were well suited for recording and conveying the detailed
information upon which systematized management relied.
By the early 20th century, communication technologies had strengthened
the control of large, complex organizations through management systems.
These systems, modeled on scientific observation and Prussian military
line-and-staff organization, were well suited to maximize operational
efficiency through the implementation of production standards. They relied
on constant examination, recording, and correction of worker and machine
performance to maximize operations. These systems relied on the consent
of individual workers to internalize standards and perform constant examination
through technical communication in return for the promise of personal
financial benefits.
From its origins on the shop floors, systematized management spread to
the clerical office and even into the management ranks themselves. All
workers-manual and brain workers alike-came within the systematic control
of the organization through technical communication. All workers-even
the engineer/managers who designed management systems-became labor in
the tensions between labor and capital. Workers relinquished the power
to control their own work and became inscribed in a system controlled
by technical communication and, in the late-20th century, computers manipulating
technical language.
Divisions of Labor Based on Efficiency
Engineers developed management systems and became managers. Their "brain"
work was separated from "manual" work done by laborers on shop
floors in order to increase efficiency of operations within the system.
Engineers also developed office equipment to make their brain work more
efficient. This led to another division of labor, in which a new class
of clerical workers was responsible for routine communication functions
at the heart of the management system. By developing this new class of
clerical worker, managers could use their higher priced time efficiently
by concentrating on planning and oversight. Lower paid clerical workers
could generate routine communications at a lower cost to the system.
In a similar division of labor after World War II, engineering and technical
writing functions were separated to enable engineers to concentrate on
researching and developing technology. The communication functions relative
to those efforts were increasingly delegated to a new class of technical
writers. By the mid-1950s, the new occupation of technical writing was
rapidly organizing and expanding. But unlike some successful engineers
who became managers, technical writers could not really become scientists.
The development of the computer as a labor-saving device for mathematicians
can be interpreted as a division of labor analogous to the division between
engineering and technical writing or between managers and clerical staff.
In this iteration, though, routine mathematical calculations were carried
out by electronic brains developed by engineers -- information-generating
computers untainted by humanistic traditions. Knowledge minted by these
machines could carry the stamp of science and could circulate as genuine
currency in a scientific economy. When computers entered the realms of
systematized management, managers could be confident that the computer's
knowledge (and human's knowledge of computers) would improve the standard
of living for the general public.
The Giant Brain
Because computers are developed by engineers, they can generate genuine
scientific knowledge. Yet in our perception of these machines is an urge
to see ourselves-to attribute human characteristics to these "mathematical
robots" (War Department, "Ordnance" 1):
"Fabulous wonder brain designed and constructed" (headline to
article by John G. Brainerd).
"These machines are similar to what a brain would be if it were made
of hardware and wire instead of flesh and nervessince their powers are
like those of a giant, we may call them giant brains" (Edmund
Berkeley's italics, 1).
"I have described, in some detail, the nature of modern computing
machinesIt is now possible to pass on to the other term of the comparison,
the human nervous system. I will discuss the points of similarity and
dissimilarity between these two kinds of 'automata'" (von Neumann,
39).
"The data-processing center, which acts as UNIVAC's baby sitter or
nursemaid, allows management to forget the problems of computer operation"
(Osborn, 106).
In our early contacts with electronic computers, we sought to understand
them in relation to our standard for understanding the world: the human
being. Paul Ceruzzi retells an anecdote that illustrates people's early
reactions to being in contact with "giant brains":
[Grace] Hopper once recounted how she develpoed a version of FLOW-MATIC
in which she replaced all the English terms, such as "Input,"
"Write," and so on, with their French equivalents. When she
showed this to a UNIVAC executive, she was summarily thrown out of his
office. Later on she realized that the very notion of a computer was threatening
to this executive; to have it "speaking" French-a language he
did not speak-was too much (93-94).
If a UNIVAC executive was uneasy about losing face to a computer, our
digital culture had not developed to the point where computers were part
of the natural landscape. Relationships between humans and their electronic
brains were still being negotiated.
As time went on, however, we began to understand humans in relation to
computers, describing human brains as being like computers and human functions,
such as communication, as being like computer systems. When did computers
become the standard for understanding human functions? And how does this
shift reflect changing cultural contexts for humans and computers? In
Derrida's terms, when did the supplemental electronic brain supplant the
human god-king's brain ("Plato's Pharmacy")?
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Berkeley, Edmund Callis. Giant Brains or Machines that Think. New
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Church, A. Hamilton. "The Meaning of Commercial Organisation."
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Eamon, William. Science and the Secrets of Nature: Books of Secrets
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Eckert, J. P., Jr. "Remarks of J. P. Eckert, Jr." United States
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