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           "It may also be asked, in doubt 
            rather than criticism, whether I am speaking 
            of natural philosophy only, or whether I mean that the other sciences-logic, 
            ethics, politics-should also be carried on by my method. I would 
            answer that I certainly do think my words have a universal applicationFor 
            I am compiling a history and tables of discovery about anger, fear, 
            shame and the like, and also about political matters, and no less 
            about the mental actions of memory, composition and division, judgment 
            and the rest; about all these, just as much as about hot and cold, 
            or light, or vegetation or the like."Francis Bacon, Novum Organum, 1620
   Human/computer relationships are part of our lives every time we open 
        email, boot our computer, can't understand how our cars work, program 
        our VCR, set our digital clock-on and on. These relationships between 
        ourselves and our computers have almost become second nature to us; they 
        are becoming common sense in our digital culture. They are becoming invisible, 
        attesting to their power.
 Computers speak to us with a language that is transparent and technical, 
        even though we often speak to these devices with a language that is audible 
        and mundane. Computers speak to us with a language educated into technology, 
        which nonetheless emulates common speech, e.g., "If Windows will 
        not boot, create a Start-up disk and check the control panel." We 
        speak to them in common terms, e.g., "Why won't you start up," 
        or "How is that supposed to work?" Even though we may not speak 
        exactly the same language, we tend to think of computers as having animus-electronic 
        beings who can help us. Our relationship with them is based on their utility 
        for us.   Our relations with the utility of electronic computers began with ENIAC, 
        whose first public demonstration took place on Valentine's Day in 1946. 
        A War Department press release for broadcast the next day clearly stated 
        the following utilitarian rationale for the new electronic device: "The 
        important fact to be remembered in connection with the ENIAC is that it 
        does not replace creative thinking. Rather, it encourages further original 
        thought by freeing the scientist from the time-consuming burden of routine 
        calculation" (2). This focus on utility was reiterated in remarks 
        at the dedication of the new computing device:  "[T]he ENIAC will provide the means of extending the frontiers 
        of knowledge with all that implies for the betterment of mankind" 
        (Gen. Barnes, qtd. in Goldstine, 229)."It is to be emphasizedthat progress in science consists of revising 
        and improving our existing theories, and that this progress is definitely 
        hampered when we do not have the proper computational facilities" 
        (Captain H. H. Goldstine, p. 2).
 "The new field of electronics is an era of speed-speed far greater 
        than has ever been known before. The ENIAC, being a thousand times faster, 
        does problems more quickly, but, more importantly, it opens an unexplored 
        expanse of problems that, due to their vast number of arithmetic operations 
        and their extensiveness, made the computation of such problems previously 
        impossible" (J. P. Eckert, p. 3).
 "As long as mathematics is costly, manufacturers will continue to 
        market devices which are ill-designed and to use processes which are inefficient. 
        In high-speed computing and more wide-spread use of numerical mathematics 
        for industrial design lie possibilities which affect us all-better transportation, 
        better clothing, better food processing, better television, radio, and 
        other communications, better housing, better weather forecasting" 
        (J. W. Mauchly, p. 3).
 "The War Department tonight unveiled the world's fastest calculating 
        machine and said the robot possibly opened the mathematical way to better 
        living for every man" (Associated Press, qtd. in McCartney 107).
 
 According to the developers of the first electronic computer, the utility 
        of this device resided in its ability to do routine work for mathematicians, 
        which would result in an improved quality of life for the general population 
        through manufactured goods.
 Our perceptions of the utility of these "electronic brains" 
        quickly broadened from the realms of mathematics and science to management 
        systems in government and business. In 1951, the U. S. Census Bureau introduced 
        into their operations a Remington Rand computer designed by Eckert and 
        Mauchly. The Air Force, Army, and Atomic Energy Commission quickly followed 
        suit. In 1954, General Electric introduced the first general application 
        business computer into their operations.
 Concerns with utility and utopia echoed within the nascent digital culture. 
        The editors of the 1954 Harvard Business Review hailed GE's application 
        of the UNIVAC as the coming of the next age of industry:
 
 The management planning behind the acquisition of the first UNIVAC to 
        be used in business may eventually be recorded by historians as the foundation 
        of the second industrial revolution; just as Jacquard's automatic loom 
        in 1801 or Taylor's studies of the principles of scientific management" 
        (preface to Osborn, 99).
 
 Sociologist Theodore Caplow, examining effects of the division of labor, 
        also foresaw post-ENIAC culture leading toward a "utopia of automatic 
        production":
 
 Projected into the indefinite future, these trends shape themselves into 
        a kind of science-fiction utopia, in which hydroponic farms and cybernetic 
        factories grind out a stream of scientifically tailored products with 
        automatic zeal and in any quantity desired, while human labor is mostly 
        engaged in creative services. Like many dreams based on the assumption 
        of technical progress, this one is inherently reasonable" (288).
 
 These promises of automated utopia also held the threat of technological 
        unemployment. As Edmund Berkeley cautioned:
 
 At the moment when we combine automatic producing machinery and automatic 
        controlling machinery, we get a vast saving in labor and a great increase 
        in technological unemployment.The robot machine raises the two questions 
        that hang like swords over a great many of us these daysWhat shall I do 
        when a robot machine renders worthless all the skill I have spent years 
        in developing?How shall I sell what I make if half the people to whom 
        I sell lose their jobs to robot machines? (202).
 
 If computers were to usher in a new age of industry and prosperity through 
        "better management controls" (Higgins and Glickauf, 99), managers 
        and clerical workers alike would see wisdom in the utility of these electronic 
        brains-even if it meant risking their jobs.
 The urge for utility in our digital culture has long roots extending back 
        to arguments for the utility of experiential science over scholastic speculation 
        championed by Francis Bacon in the 17th century and by Georgius Agricola 
        in the 16th century. It was this earlier conflict between legitimate science 
        through speculation and illegitimate magic from experimentation that established 
        a fundamental rationale for the domination of scientific knowledge in 
        our digital culture: it is useful. Today, this argument is so ingrained 
        in our common sense that it does not need to be stated. It is a part of 
        our natural landscape. Yet our forebears fought for the supremacy of this 
        concept and won a cultural war for the dominance of rationalized, experimental 
        science.
 
 The Utility of Experiential Knowledge
 For the scholastics who followed Aristotle's teachings, science was concerned 
        with explaining the reasons for ordinary, natural events. It was not concerned 
        with the extraordinary, which was deemed to be the province of magic and 
        the Hermetic books of secrets. Experimental-or experiential-knowledge 
        was the province of magic and was fit for the illiterate. In practice, 
        scholars regularly carried out both textual and experimental work. But 
        their textual science circulated in formal academic settings as legitimate 
        knowledge while their experimental magic was reserved for private uses 
        as non-legitimate knowledge.
 In the mid-16th century, Georgius Agricola published De Re Metallica, 
        a compilation of knowledge about mining and metallurgy. In his approach 
        to compiling the knowledge in De Re Metallica, Agricola was typical 
        of other encyclopedists in the Greek and Roman tradition. Yet in other 
        ways, Agricola was like the popularizers of secret lore (or magical knowledge) 
        in 16th-century Europe. He presented recipes for manipulating nature, 
        just as previous authors of books of secrets had done. He included information 
        about alchemy and elves in the mines, which was the province of magic. 
        But Agricola extended the encyclopedic and Hermetic traditions, synthesizing 
        them with experimental knowledge.
 Unlike traditional scholastic texts, Agricola included Hermetic texts 
        as sources for his speculative reasoning and he treated what scholastics 
        would consider occult topics, such as magnetism, whose workings could 
        not be seen. For example, in Book II of his work, Agricola presented lengthy 
        information about using a divining twig to locate veins of ore. But in 
        addition to simply telling how to use the divining rod, he explained the 
        reasoning behind the twig's movement by discussing magnetism and idiosyncratic 
        human properties:
 
 when one of the miners or some other person holds the twig in his hands, 
        and it is not turned by the force of a vein, this is due to some peculiarity 
        of the individual, which hinders and impedes the power of the vein, for 
        since the power of the vein in turning and twisting the twig may be not 
        unlike that of a magnet attracting and drawing iron toward itself, this 
        hidden quality of a man weakens and breaks the force, just the same as 
        garlic weakens and overcomes the strength of a magnet (39).
 
 Here Agricola presented a recipe for using a divining rod based on occult 
        magnetic principles, e.g., a "hidden quality of a man" can weaken 
        or break the magnetic force; garlic weakens or breaks the magnetic force; 
        a magnet draws iron toward itself; a person can use the magnetic force 
        to find a vein of metal through the use of a divining rod. Agricola's 
        work resembled the books of secrets in that his advice was in the form 
        of a decontextualized recipe. Unlike books of secrets, however, Agricola 
        related his recipe to Hermetic knowledge by discussing the place of occult 
        knowledge in his 16th-century culture:
 
 Since this matter remains in dispute and causes much dissention amongst 
        miners, I consider it ought to be examined on its own merits. The wizardsseek 
        for veins with a diving rod shaped like a forkit is not the form of the 
        twig that matters, but the wizard's incantations which it would not become 
        me to repeat, neither do I wish to do so. The Ancientswere also able to 
        alter the forms of things by [the divining rod]; as when the magicians 
        changed the rods of the Egyptians into serpents, as the writings of the 
        Hebrews relate; and as in Homer, Minerva with a divining rod turned the 
        aged Ulysses suddenly into a youth, and then restored him back again to 
        old age; Circe also changed Ulysses' companions into beasts, but afterward 
        gave them back again their human form; moreover by his rod, which was 
        called 'Caduceus,' Mercury gave sleep to watchmen and awoke slumberers. 
        Therefore it seems that the divining rod passed to the mines from its 
        impure origin with the magicians. Then when good men shrank with horror 
        from the incantations and rejected them, the twig was retained by the 
        unsophisticated common miners, and in searching for new veins some traces 
        of these ancient usages remain (40-41).
 
 In this passage Agricola examined both the magical and practical uses 
        of the divining rod, seeking to separate the magical history of the rod 
        from its practical uses in mining. This separation was crucial to retaining 
        the rod as an acceptable, respectable instrument of mining, since its 
        magical history was caught up in theological and social contests. In the 
        16th century, magic included all practices based on experiential knowledge 
        that sought to manipulate nature. According to this formulation, Hermetic 
        knowledge contained in books of secrets certainly was magical and knowledge 
        about the physical world gained from practical experience-like that of 
        mining and metallurgy-could also be considered magical. Thus, Agricola's 
        entire subject matter in De Re Metallica verged on the magical. 
        He definitely crossed over the line into magic, however, when he discussed 
        occult subjects, such as magnetism and divining rods.
 In Agricola's time, engineers and practitioners of the mechanical arts 
        had access to books of secrets containing magical recipes. Since the purpose 
        of the magical knowledge-the manipulation of nature for practical ends-coincided 
        with the purpose of engineering and mechanical arts, engineers and craftsmen 
        found these books useful. According to William Eamon,
 
 Medieval engineers enthusiastically appropriated magic as a theoretical 
        framework for technology. Indeed they regarded magic as technology's sister 
        art. Not only did learned magic give technology a theoretical matrix, 
        it served an important ideological function by promoting the image of 
        the professional engineer as a magus who, with his inventions, manipulates 
        nature's occult forces and gains mastery over the physical world.[For 
        some engineers,] the usefulness of the occult sciences in this world overcame 
        any consternation about the dangers it may have held for the soul in the 
        next (69-71).
 
 Some engineers may not have been concerned with their souls, but evidently 
        Agricola was. By separating the divining rod's magical history from its 
        practical utility, Agricola first conceded that the divining rod had an 
        "impure origin with the magicians" who consorted with demons 
        and threatened the religious and social order. But when he "examined 
        [the use of the rod] on its own merits," Agricola argued that miners 
        who were "unsophisticated" in the ways of magic could still 
        make use of the rod for locating veins of ore. In other words, the rod 
        could be used to locate ore even though miners did not rely on magic to 
        make it work. In accomplishing this separation of an occult natural phenomenon, 
        such as the use of the divining rod, from the realm of magic, Agricola 
        prepared the way for considering magnetism and other natural phenomena 
        as legitimate objects of utilitarian scientific study.
 Agricola's introduction to De Re Metallica also worked to differentiate 
        his text from books of secrets. Instead of recounting how the information 
        contained in the book was revealed to him in a personal encounter with 
        a god-a generic literary device for giving books of secrets their authority-Agricola 
        built the authority for his text on his own experience and that of people 
        to whom he had talked and whose texts he had read. In this respect, Agricola's 
        authority was built in the encyclopedic tradition, and although he included 
        alchemical information from Hermetic texts, he also discussed the questionable 
        nature of this information:
 
 Whether they can do these things or not I cannot decide; but, seeing that 
        so many writers assure us with all earnestness that they have reached 
        that goal for which they aimed, it would seem that faith might be placed 
        in them, yet also seeing that we do not read of any of them ever having 
        become rich by this art, nor do we now see them growing rich, although 
        so many nations everywhere have produced, and are producing, alchemists, 
        and all of them are straining every nerve night and day to the end that 
        they may heap a great quantity of gold and silver, I should say the matter 
        is dubious (xxviii).
 
 Agricola thus destabilized the information from books of secrets by undermining 
        the authority of the books he cited. De Re Metallica resembled 
        a book of secrets by addressing occult subject matter, but not by endorsing 
        alchemy and magic. Agricola's final criterion for including occult knowledge 
        was that he found it useful. In applying this experimental criterion and 
        privileging first-hand information, while destabilizing the traditional 
        repository for experimental knowledge (books of secrets), Agricola began 
        to reconstruct the place of experimental knowledge based on its utility. 
        In De Re Metallica, Agricola argued for valuing previously occult 
        knowledge as genuine currency in a knowledge economy. By the 20th century, 
        long after Bacon's interpretation of Agricola's work, this economy was 
        so dependent on scientific and technical knowledge that arguments for 
        valuing knowledge on the basis of utility were common sense.
 
 
 
 Technical Language as the Lingua Franca of a Scientific Culture
 In Spurious Coin: Science, Management and a History of Technical Writing, 
        I argue that technical language fulfills a valuation function within our 
        culture dominated by science and rational thought:
 
 Because scientific knowledge dominates in 20th century United States, 
        technical language is the coin of the realm, circulating in an economy 
        of scientific knowledge. And because technical writing's roots are most 
        deeply planted in the field of mining engineering, with its emphasis on 
        economics, value, and social stability, technical language conveys estimates 
        of the value of ideas-estimates that originate from science as the supreme 
        authority (21).
 
 Far from being a neutral conduit for factual information, technical language 
        stabilizes a knowledge/power system based on scientific knowledge and 
        rationalized theories of the world. To carry out this stabilizing function, 
        technical language estimates values of ideas, placing them in relationship 
        to each other within a cultural structure. Some ideas are deemed to be 
        "pure" science, which tends to elevate them out of the realm 
        of social responsibility. Other ideas are deemed to be "applied" 
        science-or technology-which implies that they are subject to social scrutiny 
        and accountability.
 Technical language also performs a control function within our culture, 
        which became more efficient with the advent of general purpose business 
        computing. As early as the late-1940s, Edmund Berkeley stated, "Probably 
        the foremost problem which machines that think can solve is automatic 
        control over all sorts of other machines" (188). Berkeley foresaw 
        these electronic brains controlling "automatic missiles for destructive 
        purposesand for constructive purposes,delivering mail and fast freight" 
        (189). He asked, "How shall we control these automatic machines, 
        these robots, these Frankensteins?" (189) and worried that ignorance, 
        prejudice, and narrow focus would inhibit people's ability to prevent 
        robots from being used for antisocial purposes.
 Focusing on Berkeley's "constructive" arena, Higgins and Glickauf 
        separated social from utilitarian concerns to argue, "Electronic 
        computing equipment opens the door to a degree of production control greater 
        than heretofore possible under manual procedures or past methods of mechanization" 
        (100). But more than controlling production, computers allowed managers 
        to more accurately forecast labor requirements and sales based on the 
        electronic computer's superior abilities in "statistical manipulation" 
        (100). This "reporting in terms of the future" would lead to 
        more "effective management controls" (101). Because humans could 
        translate our language into the mathematical language of computers and 
        computers could translate their language into ours, the technical communications 
        that controlled management systems could not only become more efficient, 
        they could also become more accurate. This utilitarian electronic brain 
        promised to fulfill dreams of efficient production set in motion within 
        large industrial manufacturing organizations of the previous century.
 Engineers of modern management systems in the late-19th century, exemplified 
        by Frederick Taylor, believed that accurate and minute recordings of activities 
        enabled a scientific system of management control. That this system relied 
        on humans was a shortcoming of 19th-century technology. Regardless of 
        this human shortcoming, engineering practice in large manufacturing organizations 
        produced things that would be used to improve the quality of life for 
        large numbers of people-translating scientific knowledge from scientists 
        to non-scientists. To achieve this better life, engineers relied on technical 
        communication to convey scientific knowledge to non-scientists. Technical 
        communication, then, became the lingua franca of science and engineering.
 As engineering practice evolved within large, complex organizations during 
        the last half of the 19th century, engineers were called upon to design 
        social as well as mechanical systems to control production and operation. 
        These designs for social control were termed "management systems" 
        and were an important focus of engineering practice in the United States 
        from the 1880s to the start of World War I. As engineers designed management 
        systems to make workers as efficient as the machines with which they worked, 
        they also designed intricate technical communication systems as the mechanism 
        for controlling operations to ensure maximum efficiency. Management systems 
        for control and discipline worked to make an organization's production 
        more efficient by measuring each worker's performance and comparing it 
        to pre-established performance and quality standards. This type of measuring 
        and comparing viewed workers as individual units of production and this 
        individuating process, made possible through technical communication, 
        had an impact on workers that fundamentally changed the nature of organizational 
        life.
 The function of measuring and comparing individual performance against 
        standards for production and quality allowed systematized management to 
        operate through constant examination of machines and workers. Constant 
        examination for deviance from standards constituted what Foucault called 
        the "normalizing gaze" (184). Without such constant examination, 
        the management system could not judge whether individual machines and 
        workers deviated from standards. Without such measurement and comparison, 
        deviance could not be identified and corrected. Without such constant 
        examination and correction, operations could not be systematically controlled. 
        Technical writing-recording and reporting observed behaviors and production-was 
        the mechanism for documenting this constant examination and correction 
        and, thereby, controlling the management system through control of individual 
        machines and workers.
 The technical writing that conveyed information about individual workers 
        and machines served as the mechanism for what Foucault called a "panoptic" 
        system of surveillance for a "disciplined society." This panopticism-functioning 
        through technical writing-enabled "the penetration of regulation 
        into even the smallest details of everyday life" (198) within the 
        systematically managed operation. No longer were shop workers able to 
        decide how their work was done; written operation standards dictated in 
        detail the most efficient ways to do their work. No longer could managers 
        plan operations based on their idiosyncratic judgments; production and 
        quality data were entered into standardized calculations to determine 
        maximum future operations. Technical writing's panoptic episteme worked 
        within a system of "hierarchy, surveillance, observation, writing" 
        (Foucault, 198). This surveillance system ensured that the minute details 
        of an individual's performance were available for correcting deviant behavior 
        and planning future operations.
 By the turn of the century, this panoptic discipline facilitated by technical 
        writing was fundamental to the success of management systems based on 
        private property and profits. But some workers objected to the dehumanizing 
        effects of the system's discipline and control. In order to neutralize 
        worker's objections, engineer/managers described the system and its goal 
        of efficiency as "natural," implying that workers were objecting 
        to an inevitable relationship between humans and nature. One influential 
        engineer and writer on the subject of efficiency and management, Harrington 
        Emerson, began his book Efficiency as a Basis for Operation and Wages 
        with this assertion: "Nature's operations are characterized by marvelous 
        efficiency and by lavish prodigality. Man is a child of Nature as to prodigality, 
        but not as to efficiency" (3). With this assertion, Emerson constructed 
        management systems as engineer-designed replicas of nature's manufacturing 
        operations. Here nature has become an abundant production plant, giving 
        her children examples of both efficiency and waste. By couching his argument 
        in these terms, Emerson's assertion that management systems are "natural" 
        serves to remove the systems from their historical contexts, claiming 
        instead that the systems are universal.
 For the engineer/managers in the at the turn of the 20th century, human 
        nature was exemplified by the large, complex organizations through which 
        workers made products to improve general living conditions and owners 
        made profits by virtue of their ownership of property, machines and workers' 
        labor. Workers could participate in the general improvement of living 
        conditions by purchasing the products that they helped to make, thereby 
        ensuring a market for these products, profits for factory owners, and 
        survival of the management system. By calling this production system-and 
        the management control upon which it relied-"natural," engineers 
        short-circuited questions about the inevitability of the control systems 
        and the surveillance through technical writing which made the production 
        system efficient and profitable.
 By the turn of the 20th century, management control systems and the technical 
        writing that made them work seemed like part of the natural landscape 
        of an industrialized United States economy. By the middle of that century, 
        computers were introduced into that landscape to improve management control, 
        "effect savings by replacing clerical workers or preventing the hiring 
        of additional clerical help" (Osborn, 102), and allow managers to 
        "spend more time on decision-making and policy-forming matters" 
        (Osborn 106). When Eckert and Mauchly formed the Electronic Control Company 
        in 1946 (Ceruzzi 25), scientific management had come of age.
 
 New Communication Technologies Support Systematized Management
 Since management systems depended on technical writing as a control mechanism, 
        system efficiency was directly influenced by the efficiency of technical 
        writing. JoAnne Yates has argued that systematic management was able to 
        spread from shop floors to business offices because of the communication 
        technologies that developed concurrently with those systems (64). Just 
        as machines and workers became specialized and standardized to gain maximum 
        efficiency from them, communication also became specialized and standardized 
        through the implementation of office appliances and reporting forms.
 By the 1890s, calculating machines were used in business settings, as 
        well as in engineering and scientific practices. These machines enabled 
        improved efficiency in accounting departments, since they could manipulate 
        numbers much faster than even "lightning calculators," "people 
        who could add long, wide columns of numbers rapidly and even entertained 
        with this skill" (Cortada 27). With faster and more efficient calculating, 
        clerks and accountants could manipulate increased volumes of information 
        stemming from the need for more records to control the management system. 
        As Hamilton Church described in "The Meaning of Commercial Organisation"(1900), 
        management system control required that all aspects of the organization 
        be quantified, which in turn resulted in more data for analysis:
 
 With the growth of competition the necessity for co-ordination and of 
        an accurate and swift presentation of results is more and more imperative. 
        Everything should be the subject of forecast as to financial results, 
        and of prearrangements as to the actual carrying out. And when it is completed, 
        the records of what did actually take place should be capable of comparison 
        with what was intended to take place. Control then becomes a living reality 
        (397).
 
 Typewriters also contributed to increased efficiency and standardization 
        in record-keeping and communication. The trend toward specialization combined 
        with this new technology led to a new category of clerk whose functions 
        were limited along the lines of Taylor's functional management model. 
        Ellen Lupton described this new category of clerk:
 
 Whereas the traditional clerk often had been responsible for mentally 
        composing as well as physically writing a text, workers 
        in the mechanized office were assigned limited functions as stenographers 
        (who captured an executive's spoken words in shorthand) and typists (who 
        mechanically transcribed such words). The new systemsaved the high-cost 
        time and effort of the managers, while a lower-paid crew of clerical workers 
        generated a huge volume of legible, uniform documents (Lupton's italics, 
        44).
 
 The legible and uniform documents that typists generated were gradually 
        accepted by businesses and their customers. By the 1920s, people had become 
        accustomed to less personal documents and the efficient production of 
        these impersonal documents spurred further efficiencies. These standard, 
        uniform documents were well suited for recording and conveying the detailed 
        information upon which systematized management relied.
 By the early 20th century, communication technologies had strengthened 
        the control of large, complex organizations through management systems. 
        These systems, modeled on scientific observation and Prussian military 
        line-and-staff organization, were well suited to maximize operational 
        efficiency through the implementation of production standards. They relied 
        on constant examination, recording, and correction of worker and machine 
        performance to maximize operations. These systems relied on the consent 
        of individual workers to internalize standards and perform constant examination 
        through technical communication in return for the promise of personal 
        financial benefits.
 From its origins on the shop floors, systematized management spread to 
        the clerical office and even into the management ranks themselves. All 
        workers-manual and brain workers alike-came within the systematic control 
        of the organization through technical communication. All workers-even 
        the engineer/managers who designed management systems-became labor in 
        the tensions between labor and capital. Workers relinquished the power 
        to control their own work and became inscribed in a system controlled 
        by technical communication and, in the late-20th century, computers manipulating 
        technical language.
 
 Divisions of Labor Based on Efficiency
 Engineers developed management systems and became managers. Their "brain" 
        work was separated from "manual" work done by laborers on shop 
        floors in order to increase efficiency of operations within the system. 
        Engineers also developed office equipment to make their brain work more 
        efficient. This led to another division of labor, in which a new class 
        of clerical workers was responsible for routine communication functions 
        at the heart of the management system. By developing this new class of 
        clerical worker, managers could use their higher priced time efficiently 
        by concentrating on planning and oversight. Lower paid clerical workers 
        could generate routine communications at a lower cost to the system.
 In a similar division of labor after World War II, engineering and technical 
        writing functions were separated to enable engineers to concentrate on 
        researching and developing technology. The communication functions relative 
        to those efforts were increasingly delegated to a new class of technical 
        writers. By the mid-1950s, the new occupation of technical writing was 
        rapidly organizing and expanding. But unlike some successful engineers 
        who became managers, technical writers could not really become scientists.
 The development of the computer as a labor-saving device for mathematicians 
        can be interpreted as a division of labor analogous to the division between 
        engineering and technical writing or between managers and clerical staff. 
        In this iteration, though, routine mathematical calculations were carried 
        out by electronic brains developed by engineers -- information-generating 
        computers untainted by humanistic traditions. Knowledge minted by these 
        machines could carry the stamp of science and could circulate as genuine 
        currency in a scientific economy. When computers entered the realms of 
        systematized management, managers could be confident that the computer's 
        knowledge (and human's knowledge of computers) would improve the standard 
        of living for the general public.
 
 The Giant Brain
 Because computers are developed by engineers, they can generate genuine 
        scientific knowledge. Yet in our perception of these machines is an urge 
        to see ourselves-to attribute human characteristics to these "mathematical 
        robots" (War Department, "Ordnance" 1):
 
 "Fabulous wonder brain designed and constructed" (headline to 
        article by John G. Brainerd).
 "These machines are similar to what a brain would be if it were made 
        of hardware and wire instead of flesh and nervessince their powers are 
        like those of a giant, we may call them giant brains" (Edmund 
        Berkeley's italics, 1).
 "I have described, in some detail, the nature of modern computing 
        machinesIt is now possible to pass on to the other term of the comparison, 
        the human nervous system. I will discuss the points of similarity and 
        dissimilarity between these two kinds of 'automata'" (von Neumann, 
        39).
 "The data-processing center, which acts as UNIVAC's baby sitter or 
        nursemaid, allows management to forget the problems of computer operation" 
        (Osborn, 106).
 In our early contacts with electronic computers, we sought to understand 
        them in relation to our standard for understanding the world: the human 
        being. Paul Ceruzzi retells an anecdote that illustrates people's early 
        reactions to being in contact with "giant brains":  [Grace] Hopper once recounted how she develpoed a version of FLOW-MATIC 
        in which she replaced all the English terms, such as "Input," 
        "Write," and so on, with their French equivalents. When she 
        showed this to a UNIVAC executive, she was summarily thrown out of his 
        office. Later on she realized that the very notion of a computer was threatening 
        to this executive; to have it "speaking" French-a language he 
        did not speak-was too much (93-94).  If a UNIVAC executive was uneasy about losing face to a computer, our 
        digital culture had not developed to the point where computers were part 
        of the natural landscape. Relationships between humans and their electronic 
        brains were still being negotiated.As time went on, however, we began to understand humans in relation to 
        computers, describing human brains as being like computers and human functions, 
        such as communication, as being like computer systems. When did computers 
        become the standard for understanding human functions? And how does this 
        shift reflect changing cultural contexts for humans and computers? In 
        Derrida's terms, when did the supplemental electronic brain supplant the 
        human god-king's brain ("Plato's Pharmacy")?
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