The Facebook Digital Marketing Certificate program prepares students for careers in digital marketing through hands-on practice with tools such as Facebook Ads and Google Analytics. Students will gain a strong understanding of core digital marketing concepts including brand positioning and market segmentation, and will learn how to run digital ads and analyze the results. Through projects, students will practice their skills and have a portfolio of work to show to future employers, in addition to earning a certificate co-branded with Case Western Reserve University and Facebook. This program was created in partnership with Facebook and is fully online.
“I think this course was excellent for people working full time because you could do it at your own pace. For some people, it can be challenging to learn virtually like this and to keep pace with the course so that's why I rated a 9 vs. a 10. For me, the format worked very well.” - CWRU Facebook Digital Marketing Student