University Marketing and Communications' Erica Starrfield comments on large sign installations at CWRU

Ohio colleges’ newest pre-requisite: Giant signs on campus
Signal Cleveland: Erica Starrfield, vice president for University Marketing and Communications, commented on how several Ohio universities have installed large letter signs on campus as a visible branding approach. “We want to define that sense of place and be proud of who we are, both for the people on campus, but also for the community,” she said.