Skip to main content
Michael-Goldberg

Weatherhead School's Michael Goldberg discusses coffee shop markets

MEDIA | September 29, 2017
STORY BY: EDITORIAL STAFF
2017’s best coffee cities in America WalletHubMichael Goldberg, assistant professor of design and innovation, explained why one needs to consider the particular market when determining whether it’s a good idea for young entrepreneurs to open a coffee shop. He also weighed in on how people can enjoy coffee on a budget and why some are willing to pay more for a cup of coffee.