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Michael-Goldberg

Weatherhead School's Michael Goldberg discusses coffee shop markets

Media | September 29, 2017 | Story by: Editorial Staff
2017’s best coffee cities in America WalletHubMichael Goldberg, assistant professor of design and innovation, explained why one needs to consider the particular market when determining whether it’s a good idea for young entrepreneurs to open a coffee shop. He also weighed in on how people can enjoy coffee on a budget and why some are willing to pay more for a cup of coffee.