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Weatherhead School's Michael Goldberg notes that an active social media presence has become expected of businesses

MEDIA | May 24, 2021
STORY BY: EDITORIAL STAFF

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WEWS: Michael Goldberg, executive director of the Veale Institute for Entrepreneurship and an associate professor of design and innovation at Weatherhead School of Management, noted that an active, engaging social media presence has become expected of businesses. Those that find success on social media are those that create dynamic content, including short videos and live elements.