Weatherhead's Michael Goldberg says Starbucks risks employee backlash after Charlie Kirk cup incident

Starbucks clears up confusion after barista refused to write Charlie Kirk's name on a cup

Business Insider: Michael Goldberg, professor at Weatherhead School of Management and associate vice president of the Veale Institute for Entrepreneurship, said unclear Starbucks policies risk alienating employees and weakening retention. “You’re only as good as your employees," Goldberg said. "Maybe Starbucks becomes less attractive if policies strip away appeal.” His warning follows a viral incident over baristas refusing political names on cups, exposing messy corporate guidance.