Marketing Series: Part 1
Join the Entrepreneurship Skills Lab Series for an inaugural six-part marketing series with Angelique Wong, Founder at Societal Heights Marketing and Creative Agency. In this series, students will have a chance to explore topics like customer discovery, marketing budgets, social media strategy, branding and more. Participants are ideally working on an existing project or interested in social media and marketing.
This event will take place on Wednesday, Sept. 25, 5-6:30 p.m. in Sears think[box].
How to use your market analysis toolkit
The Skills Lab Series will host a workshop next week on how to use your market analysis toolkit with William Tavel, Founder and CEO at Cassandra Consulting Group—a bespoke health and development finance advisory and impact management consulting firm.
Primary research is so much more than simple surveys or in-depth interviews, and there are many tools available when conducting primary research to establish a product or service market fit. Bring a computer to this session to explore all the tools that are available to you.
This session will take place on Thursday, Sept. 26, 12-1:30 p.m. at Sears think[box].
Life science innovation and investment
Join the Entrepreneurship Speaker Series for a roundtable discussion with Joyce Erony, Managing Partner at Amzak Health.
Erony has more than 30 years of experience as a principal in investing activities, corporate business development and investment banking. Prior to founding Amzak Health in 2015, she was a managing director at Signet Healthcare Partners, a growth capital healthcare fund in New York.
This session will be held on Friday, Sept. 27, 1-1:45 p.m. at the Large Conference Room in Sears think[box].