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What is Google Analytics?
Google Analytics is a free web-based analytics tool that shows you how people find your website, how they navigate through it, what pages they’re visiting, how long they’re staying and much more.
The university maintains a central Google Analytics account using Google Tag Manager. This allows you to see all traffic across all sites on case.edu, showing you the full user journey—that is, how they got to your site and where on case.edu they visited after.
Getting Started
All sites on the university’s main server or content management system automatically have Google Analytics/Google Tag Manager implemented. If your site is on the university’s main server (Aurora) or content management system (Drupal or TerminalFour), you do not need to do anything.
If your site lives outside of these setups, please first contact the information technology lead or webmaster in your school to ensure that Google Tag Manager isn’t automatically installed on your site.
If it is not, please follow these steps to install Google Tag Manager:
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Copy the code below and paste it onto every page of your website.
Paste this code as high in the <head> of the page as possible:
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});
var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';
j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);})
(window,document,'script','dataLayer','GTM-M6NQD8');</script>
<!-- End Google Tag Manager -->
Additionally, paste this code immediately after the opening <body> tag:
<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-M6NQD8" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) -->
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Save/publish all changes to each page.
- Contact University Marketing and Communications (webteam@case.edu) for access and instructions on your analytics account so you can begin tracking your traffic.
