Visual Identity

Making projects look their best.

Brand identity is the visual representation of Case Western Reserve University—the tangible elements that make our brand recognizable and reinforce our core values and heritage.

Successful brand identity is shaped through consistency. Using our identity correctly and consistently helps students, faculty, staff, alumni, funders and others understand what Case Western Reserve represents. It reinforces our strength as one of the nation's premier research universities.

There are many visual aspects of the Case Western Reserve University brand that should be followed. Get details in the following sections:

Please note: The front or cover of any marketing communications piece must adhere to the guidelines presented in this section.