Leadership Team

  • Bob McCullough

    Dean of Undergraduate Admission

    Portrait of Bob

    Bob McCullough was named Assistant Vice President for Enrollment, Dean of Undergraduate Admission in January of 2017, having previously served as director of Undergraduate Admission at Case Western Reserve University since 2009.

    Bob began his career at CWRU as an undergraduate admission counselor in 1997 and served in various positions, including director of marketing and communications for undergraduate admission. From 2006 to 2009 he served as dean of admission at Ursinus College.

    A Case Western Reserve alumnus, Bob earned his Bachelor of Arts majoring in English with minors in chemistry and dance, and Master of Business Administration from CWRU’s Weatherhead School, concentrating in marketing.

  • Rick Bischoff

    Vice President for Enrollment Management

    portrait of Rick Bischoff

    Rick Bischoff was appointed vice president for enrollment management at Case Western Reserve University in November 2009. Rick's areas of responsibility include enrollment operations, first-year experience and family programs, strategic marketing, undergraduate admission and university financial aid.

    Since 2009, Case Western Reserve has experienced a significant increase in interest across the country with 185 percent growth in first-year applications, leading to CWRU enrolling its largest, most academically talented, and most ethnically and geographically diverse classes in the history of the university.

    Rick previously served as director of admissions at California Institute of Technology (Caltech) in Pasadena, Calif., from July 2004 to October 2009. During this time Caltech experienced 60 percent growth in applications and record enrollment of women and Latino first-year students. He has also served as associate director of admissions at Macalester College in Saint Paul, Minn., and as associate director of admissions/director of recruitment strategy at the University of Chicago.

    Rick is a frequent speaker at national and regional conferences on current trends in higher education enrollment and the strategic use of data and technology. He speaks frequently on college search, selective college admissions and essay writing at high schools across the country.

    Rick holds a Bachelor of Arts in mathematics from Macalester College and an MBA in information systems from the Carlson School of Management at the University of Minnesota.

    • Kelly Ball

      Director of Recruitment & Strategic Initiatives

      Portrait of Kelly Ball

      Kelly Ball joined Case Western Reserve University in August 2020 as the director of recruitment and strategic initiatives. In this role she oversees recruitment and marketing communications for enrollment management. She brings more than 12 years of knowledge and experience in higher education, admission and communications.

      Prior to joining CWRU, Kelly served as the senior associate director for marketing, communications and events in the Office of Undergraduate Admissions at the University of Delaware. She also served in various roles over seven years at Penn State University.

      Kelly holds a Bachelor of Arts in advertising-public relations and a Master of Education in higher education from Penn State University.

    • Kristie Lillibridge

      Director of Enrollment Operations

      Image of headshot of Kristie Lillibridge

      Kristie Lillibridge has nearly 15 years of experience in university financial aid and has served as Director of Enrollment Operations at Case Western Reserve University since 2015. Previously, she served 10 years as a member of the Office of University Financial Aid as manager of student finance and loans and as associate director of student services. Prior to joining CWRU, she was a financial aid counselor at Baker College in Flint, Mich.

      Kristie earned an MBA from Case Western Reserve University and a Bachelor of Education in community health from the University of Toledo.

    • Venus M. Puliafico

      Director of University Financial Aid

      Venus Puliafico profile pic

      Venus M. Puliafico has served as director of University Financial Aid at Case Western Reserve University since 2009. Prior her appointment as director, she served 30 years as a member of the university's financial aid team, holding positions including associate director of systems and operations, and coordinator and assistant director of student employment.

      Venus is a member of the National Association of Student Financial Aid Administrators and the Midwest Association of Student Financial Aid Administrators, and she serves as an executive committee member to the Ohio Association of Student Financial Aid Administrators. She also serves as a university representative to the College Board and is a member of the Higher Education User Group for the PeopleSoft Users Association.

      Venus holds a Bachelor of Arts in human resources administration and development from Notre Dame College in South Euclid, Ohio.