Leadership Team

  • Rick Bischoff

    Vice President for Enrollment Management

    portrait of Rick Bischoff

    Rick Bischoff was appointed vice president for enrollment management at Case Western Reserve University in November 2009. Rick's areas of responsibility include enrollment operations, first-year experience and family programs, strategic marketing, undergraduate admission and university financial aid.

    Since 2009, Case Western Reserve has experienced a significant increase in interest across the country with 185 percent growth in first-year applications, leading to CWRU enrolling its largest, most academically talented, and most ethnically and geographically diverse classes in the history of the university.

    Rick previously served as director of admissions at California Institute of Technology (Caltech) in Pasadena, Calif., from July 2004 to October 2009. During this time Caltech experienced 60 percent growth in applications and record enrollment of women and Latino first-year students. He has also served as associate director of admissions at Macalester College in Saint Paul, Minn., and as associate director of admissions/director of recruitment strategy at the University of Chicago.

    Rick is a frequent speaker at national and regional conferences on current trends in higher education enrollment and the strategic use of data and technology. He speaks frequently on college search, selective college admissions and essay writing at high schools across the country.

    Rick holds a Bachelor of Arts in mathematics from Macalester College and an MBA in information systems from the Carlson School of Management at the University of Minnesota.

    • Kristie Lillibridge

      Director of Enrollment Operations

      Image of headshot of Kristie Lillibridge

      Kristie Lillibridge has nearly 15 years of experience in university financial aid and has served as Director of Enrollment Operations at Case Western Reserve University since 2015. Previously, she served 10 years as a member of the Office of University Financial Aid as manager of student finance and loans and as associate director of student services. Prior to joining CWRU, she was a financial aid counselor at Baker College in Flint, Mich.

      Kristie earned an MBA from Case Western Reserve University and a Bachelor of Education in community health from the University of Toledo.

    • Edwin B. Mayes

      Director of First-Year Experience and Family Programs

      Portrait of Edwin Mayes

      Edwin B. Mayes has served as director of First-Year Experience and Family Programs at Case Western Reserve University since May 2012.

      He has served in roles in student service and community relations in higher education for more than 20 years at institutions around the country, including Wright State University in Dayton, Ohio; Earlham College in Richmond, Ind.; Wittenberg University in Springfield, Ohio; the University of Michigan in Ann Arbor, Mich.; and the University of Colorado in Boulder, Colo.

      Edwin has been a featured presenter at national conferences such as the National First-Year Experience Conference, the IUPUI National Assessment Conference and the NASPA National Assessment Conference. He regularly speaks on topics including the development and implementation of programs to improve student retention, the importance of meeting the needs of students in transition and the assessment of program success.

      Mayes holds a Bachelor of Science in operations management and a Master of Arts in higher education administration from Wright State University. He is a doctoral candidate in the higher education administration program at Ohio University in Athens, Ohio.

    • Bob McCullough

      Dean of Undergraduate Admission

      Portrait of Bob

      Bob McCullough was appointed director of Undergraduate Admission at Case Western Reserve University in 2009.

      He has more than 15 years of experience in university admission, much of it at Case Western Reserve, having previously served the university as director of marketing and communications among other positions. He also served as dean of admission at Ursinus College in Collegeville, Penn.

      Bob holds a Bachelor of Art in English and an MBA, both from Case Western Reserve.

    • Venus M. Puliafico

      Director of University Financial Aid

      Venus Puliafico profile pic

      Venus M. Puliafico has served as director of University Financial Aid at Case Western Reserve University since 2009. Prior her appointment as director, she served 30 years as a member of the university's financial aid team, holding positions including associate director of systems and operations, and coordinator and assistant director of student employment.

      Venus is a member of the National Association of Student Financial Aid Administrators and the Midwest Association of Student Financial Aid Administrators, and she serves as an executive committee member to the Ohio Association of Student Financial Aid Administrators. She also serves as a university representative to the College Board and is a member of the Higher Education User Group for the PeopleSoft Users Association.

      Venus holds a Bachelor of Arts in human resources administration and development from Notre Dame College in South Euclid, Ohio.