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Economics’ Jonathan Ernest says AI chatbots can make insurance interactions feel less empathetic

Media | September 15, 2026 | Story by: Editorial Staff

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Forbes: Jonathan Ernest, assistant professor of economics at the Weatherhead School of Management, said AI chatbots can make insurance interactions feel less empathetic and potentially reduce customers’ perceptions of a company’s value. He also notes insurers face uncertainty over how much they should invest in AI while balancing digital tools with human customer service.