Religious studies' Deepak Sarma explains shifts in media entrepreneurship

Gen Z sensations are beating Hollywood’s big budget flicks at the box office

Barron's (subscription required): Deepak Sarma, the Inaugural Distinguished Scholar in the Public Humanities at the College of Arts and Sciences, said that YouTube and TikTok let filmmakers bypass traditional gatekeepers, building audiences without needing approval from media entrepreneurs. They added viral horror films resonate with Gen Z shaped by violent video games, active-shooter drills, and political rhetoric.