Skip to main content
 Close  up of a person showing an E-ticket on a mobile phone

Weatherhead's Michael Goldberg shares thoughts on the significance of ticket resellers

Media | July 10, 2026 | Story by: Editorial Staff
Media Expert: Michael Goldberg

As ticket resellers try to charge $750 for a seat that doesn't exist, Ohio lawmakers fight for regulations
WEWS: Michael Goldberg, professor at Case Western Reserve University's Weatherhead School of Management and associate vice president of the Veale Institute for Entrepreneurship, said ticket resellers serve a market purpose by giving consumers last-minute buying options when official tickets sell out. But he notes the secondary market is driven by supply and demand, with buyers purchasing seats as investments to resell later at higher prices.