Weatherhead's Sining Wang explains why impulse buying is up

Impulse buying is up despite financial crunch. Here's why

USA Today: Sining Wang, assistant professor at Weatherhead School of Management, said impulse buying persists despite tighter budgets because stress, emotional reward and frictionless online shopping push consumers toward immediate gratification over long-term planning. He noted shopping can provide temporary comfort and control, especially during economic uncertainty, and advised adding “friction” like waiting periods before purchases.