When entrepreneur Brent Zimmerman (MGT '08) speaks to business students, his advice is simple: believe in yourself and in your idea, and then once you take the leap “plan to raise twice what you think you need.”
As a frequent guest speaker to students at Weatherhead School of Management at Case Western Reserve University, where he received his MBA, Zimmerman focuses his lessons on funding strategies, with an emphasis on crowdfunding. His production brewery, Saucy Brew Works, is in the middle of a $5 million crowdfunding campaign. It’s a strategy Zimmerman recommends for companies that have a loyal brand following.