Be A Force: Bring CWRU's brand to life
If you've recently flown into Cleveland Hopkins International Airport, driven on the Shoreway or listened to a local NPR station, you may have noticed ads for Case Western Reserve University in unexpected places: bold signage on Concourses B and C, a large billboard outside Huntington Bank Field and morning show sponsorship on WKSU-FM.
Rooted in the idea that Case Western Reserve University is the place "Where Everything Connects" and coming alive through the call to "Be a Force," our university has a strong brand—with bold logos, font styles and bright color palette.
Our brand demonstrates that when people, ideas and purpose collide, it creates something greater. Every member of our community is encouraged to share the brand through a range of tools created by University Marketing and Communications. The resources shared in the brand identity toolkit—from photos to logos to templates and more—will help you create materials that feature our unique identity.
Help us share the excitement about CWRU
Here are a few easy ways faculty, staff and students can show Spartan pride:
- A strong brand is reinforced by consistency and we encourage using templates whenever possible to create branded materials and university email signatures. Refer to the templates page for the suggested email format, including using a .gif image (either a CWRU logo or badge celebrating a few of the university’s recent rankings’ accolades from TIME, Forbes and more) to bring energy to your messages.
- Follow our university’s social media accounts and share the posts you’re involved in or especially proud of on your personal pages. You can also use a branded LinkedIn image for your cover photo.
- Wear Case Western Reserve apparel—especially on Blue CWRU Fridays! In addition to the options available in the CWRU Bookstore, special new merchandise will be available to celebrate Spartie’s birthday at the Sept. 19 football game and for Homecoming Weekend (Oct. 8-10). More details coming soon in The Daily!
New home for brand assets
Bynder is Case Western Reserve’s new Digital Asset Management (DAM) system and the home for more than 18,000 university assets (e.g., photos, logos and more). These resources will help you bring the CWRU brand to life.
Visit Bynder (no login required) and find materials through the search option or the navigation bar filters. Some of the most popular assets include:
- Logos
- Photos from 2024–present approved for campus use*
- PowerPoint slide templates (also available as CWRU templates in Google Slides)
- Letterhead for CWRU and the schools (also available as CWRU templates in Google Docs)
- LinkedIn cover images
- Rankings badges (e.g., TIME, Forbes, etc.)
- Zoom backgrounds (also available in the Zoom app)
- Desktop backgrounds
* Older photos are being migrated to Bynder each week but for now they can be downloaded from WebDAM (on the website, click “login” in the top right corner and then choose “Log in with Single Sign-On” so you can automatically download files). Webdam will remain accessible for a few more weeks while the remaining assets are migrated to Bynder.
More information is available on the assets page.
Contact UMC for additional support
- If you’re interested in using Marq—a web-based self-service design platform that features CWRU-branded, customizable templates—to create one-pagers, postcards, greeting cards and more, email brand@case.edu to request access.
- To suggest story ideas about interesting people, projects and more, submit to UMC’s story tip form for consideration.
- If you’re looking for a smaller announcement in The Daily—items such as awards, publications, community postings, etc.— submit to The Daily's form.
- To submit branded promotional items for approval, follow the process outlined on UMC’s website.
- Learn more about how our visuals, voice and tone, and more combine to convey our brand at case.edu/brand.
Please bookmark the links above for future reference and help us spread the word: Be a force.