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Brand Identity Toolkit

Students wearing blue CWRU shirts sit on the track clapping and cheering during Discover Week 2025.

Case Western Reserve University has a bold brand identity and every member of our community can show their pride in the university and amplify our brand through individual platforms. 

Rooted in the idea that CWRU is the place "Where Everything Connects" and coming alive through the call to "Be a Force," Case Western Reserve University's brand brings to life the idea that when people, ideas and purpose collide, it creates something greater.

Explore this toolkit to discover ways you can share your pride—across campus and beyond.

Be a force.

Five students stand in front of the CWRU signage to take a selfie while a sixth jumps with her arms splayed behind them.
Assets

Download CWRU logos, photos and graphics to elevate your projects.

Explore the Digital Tools
Two students sit at a dark and work together on a laptop.
Templates

Access customizable CWRU templates to ensure brand consistency.

Create Branded Materials
A student focuses intently on her phone screen while taking a picture outdoors.
Social Media

Follow our university’s social media accounts and share your favorite content.

Follow CWRU
Four students pose for a photo wearing CWRU-branded shirts, sweatshirts, hoodies, and hats.
CWRU Merchandise

Wear Case Western Reserve apparel—especially on Blue CWRU Fridays!

Wear the Brand