marketing

Case Western Reserve University is conducting research to better understand perceptions of our brand to help guide our marketing and communications efforts. Through a brief survey, we are seeking your thoughts on and experiences with CWRU. Your opinions will be kept confidential and anonymous. Fo...

Members of the campus community are invited to the second installment of the Case Western Reserve University Entrepreneurship Skills Lab Series’ inaugural six-part marketing series with Angelique Wong, founder at Societal Heights Marketing and Creative Agency. The second event in the series will be...

Join CWRU LaunchNET Wednesday, Sept. 25, as part of the Case Western Reserve University Entrepreneurship Skills Lab Series for the inaugural, six-part Marketing Series with Angelique Wong, founder at Societal Heights Marketing and Creative Agency. In this series, you will have a chance to deep dive...

Undergraduate students are invited to participate in a logo and tagline design contest to describe a Case Western Reserve University business enthusiast for use on a T-shirt. The CWRU Chapter of the American Marketing Association will sponsor this competition. A tagline is a concise and memorable p...

Members of the Case Western Reserve University community are invited to the next CWRU Entrepreneurship Speaker Series for a roundtable discussion with Erica Labovitz, head of global marketing at LEGO Education. Labovitz will present “The Evolution of Marketing and Organizational Change” Wednesday, ...

Executive board members of Alpha Kappa Psi (AKPsi) echo the same reasons why they wanted to join the co-ed business fraternity: the sense of community and business knowledge of the members. When third-year finance and data science major Daniella Navia switched to a business major as an underclassm...

The eighteenth class of Weatherhead School of Management undergraduate students were inducted into the Wolstein Society. The Wolstein Society recognizes outstanding undergraduate students in their senior year who represent the spirit of enterprise as demonstrated by leadership, scholarship, communit...

Find out what Weatherhead School of Management students are up to this summer! Grace Harrison Major: Economics Minor: Public policy Where are you interning this summer? I am working with The Council of State Governments (CSG) Center of Innovation's policy rese...

Somali Ghosh, associate professor in Weatherhead School of Management's Department of Design and Innovation, wrote an article titled “How Sensory Marketing Can Cut Through The Clutter..” Published July 31 in BW Marketing World, the article highlights affordable yet effective ways businesses can en...

If you look up the definition of “book lover,” you may find Jim Gilmore’s name listed. The shelves in his office at Weatherhead School of Management are overflowing with books. And though you might expect to find primarily business-focused publications among them given Gilmore’s role as an associ...