marketing

During the academic year, Beyah-Vida Garcia’s weeks are full with classes for her double major in marketing and management and minor in Spanish. Between studies, she is busy with extracurriculars and works multiple jobs on campus. By the weekend, Garcia volunteers at Midtown Market, a grocery-style ...

When Case Western Reserve University welcomed the Class of 2026 to campus in the fall, the students who arrived had more interest than ever in a degree or major from Weatherhead School of Management: The school saw a 30% increase, year over year, of incoming first-year students declaring a business-...

For as much joy as the holiday shopping season can bring, it also can prompt anxiety. Retail environments, both in store and online, stock up with new, innovative and appealing products aimed at enticing holiday shoppers, while most shoppers grapple with the all-too-common battle between limited mea...

Receiving a Fulbright Scholar Award has given Associate Professor of Marketing Rakesh Niraj the opportunity to immerse himself in teaching and research in a new place outside of the U.S. In August, Niraj began his 10-month fellowship in Mauritius, a country located in East Africa. The Fulbright U.S...

Shaun Furter Major: Marketing Q: Why did you choose this area of study? A: Marketing came about as the best of both worlds. It utilized my technical skills from my previous engineering courses while utilizing my artistic creativity and ability to think outside the box. It was the happy medium of e...

As an intern, it’s rewarding to feel like your work is making an impact in the company—but it can be rare. That dynamic is especially true if you’re working for an internationally recognized, powerhouse of a brand. Alex Gould, a senior marketing major at Weatherhead School of Management, saw his wo...

Join the Veale Institute for Entrepreneurship for a Veale Skills Lab workshop on Marketing Analytics with Arnold Huffman (CWR '93), CEO of Digital Yalo, April 8 at 3 p.m. In today’s world, there is no shortage of digital data available out there, especially when it comes to marketing data. Couple t...

Study suggests ways marketing and clinical treatment can influence behavior The relationship between desire and attention was long thought to only work in one direction: When a person desires something, they focus their attention on it. Now, new research reveals this relationship works the other wa...