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Weatherhead's Kalle Lyytinen shares tips on spotting, slowing spread of social media misinformation

MEDIA | October 2, 2025
STORY BY: EDITORIAL STAFF

How to spot and slow the spread of social media misinformation

Spectrum News: Kalle Lyytinen, the Iris S. Wolstein Professorship in Management Design at Weatherhead School of Management, highlighted the speed and scale of disinformation on social media, driven by algorithms that favor provocative content. “If people are not trained to understand that what it is and that these are fake, it provides potential for all types of manipulation political, social, economic manipulation," said Lyytinen.