Weatherhead's Michael Goldberg on AI and shopping

AI tools can help shoppers save on groceries and gifts

WEWS: Michael Goldberg, professor at Weatherhead School of Management and associate vice president of the Veale Institute for Entrepreneurship, said generative AI is making shopping more efficient by improving search and comparison tools. He noted that many consumers now embrace AI to find better deals and save money, using it as an effective cost-saving and decision-making tool.