Weatherhead's Michael Goldberg discusses Black Friday and AI

‘They’re going to use AI for this holiday’: Millions of Black Friday shoppers shift to online

Spectrum News: Michael Goldberg, professor at Weatherhead School of Management and associate vice president of the Veale Institute for Entrepreneurship, noted that more than half of Americans plan to use AI for Black Friday shopping, as consumers embrace smarter price-tracking tools while retailers use AI to target buyers.