Weatherhead’s Michael Goldberg explains why billboards remain effective in the digital age

‘You are loved’: Groups take family debate to billboards

Spectrum News: Michael Goldberg, professor at Weatherhead School of Management and associate vice president of the Veale Institute for Entrepreneurship, said billboards remain powerful because they can’t simply be “swiped away” in the digital age. He added that while political speech is constitutionally protected, private billboard companies ultimately decide which messages they choose to display.