Weatherhead's Michael Goulder weighs in on Apple's supply chain predicament with memory chips

Micron and Apple trade blame as prices soar on laptops, phones, and more

Barron's: Michael Goulder, associate professor in the Department of Operations at Weatherhead School of Management, noted that Apple is renowned for expertly managing its supply chain, making its memory-chip predicament unusual. He said Apple, like most of the industry, failed to anticipate the AI-driven surge in memory demand that led to widespread shortages and higher device prices.