Branding + Logos

A brand is the emotional connection people make to an entity—in this instance, Case Western Reserve University. All communications and the way in which they are presented contribute to this brand perception.

To project and protect that identity, it’s important to understand the CWRU brand and adhere to visual, editorial and logo guidelines, as determined by University Marketing and Communications.

Learn more about Case Western Reserve's brand and tagline, "Think Beyond the Possible."

In order to protect Case Western Reserve's identity, there also are set guidelines for where and how our logo can be used. Please review guidelines for using the logo.