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Brand identity is the visual representation of the Case Western Reserve University brand—the tangible elements that make our brand recognizable and reinforce our core values and heritage.
Successful brand identity is shaped through consistency. Using our identity correctly and consistently helps students, faculty, staff, alumni, funders and others understand what Case Western Reserve represents. It reinforces our strength as one of the nation's premier research universities.
There are many visual aspects of the Case Western Reserve University brand that should be followed. Get details in the following sections:
Please note: The front or cover of any marketing communications piece should incorporate all of the elements presented in this visual guidelines section:
- the university color palette;
- the university font, Titillium;
- correct use of the formal university or school or vanguard institute/center logo with appropriate background control, clear space and anchored positioning; and
- the open frame.