The visual language of “Be a force” is built on energy, impact and convergence. Inspired by the idea that powerful change begins at the point of collision, our creative system uses bold motion, overlapping forms and vibrant color to reflect the momentum of discovery. Juxtaposed shapes and intersecting elements symbolize the way curiosity meets opportunity at CWRU—where connections spark breakthroughs and movement fuels transformation. We’ve expanded our visual expression with more saturated hues drawn from the core CWRU colors, infusing the system with intensity and purpose while reinforcing blue as the primary color. Every visual decision is designed to express forward motion, dynamic interplay and the unstoppable force of ideas in action.
For an expanded look at our gradient color system, download our brand guidelines PDF.