Creative Platform

Students in CWRU shirts pose with the CWRU letters by Adelbert Hall.

Our brand comes to life for internal and external audiences through a creative platform.

What is a Creative Platform?

Our creative platform is how we express our brand positioning. We’ll build on “Where Everything Connects” by showing that connections create energy, movement and breakthroughs. Bringing intersections to life through collisions shows that innovation isn’t just about connection— it’s about the impact sparked when ideas collide.

Be a force.

At Case Western Reserve University, individual forces collide to become something greater. This is what happens when people, ideas and purpose converge—and accelerate.

A tennis player celebrates on the tennis court.

Individual Force

The Spark

Bring drive, vision, curiosity and courage.

A dental student looking towards the camera as they prepare to work on a dental dummy.

University Force

Collisions and Connections

A system designed for acceleration and impact. Attracts, nurtures and amplifies forces.

A class of graduating Dental students smile and pose for a photo in their regalia.

University Force

Impact and Legacy

Forced converging to create something greater.