Our animations amplify and express energy. Shapes collide, gradients evolve, and compositions transform to reveal new possibilities. With motion, we show how CWRU ignites ideas, how people and disciplines converge converge here and how progress unfolds—always forward, outward, upward.
Driving
Motion is never static—it drives. Animation should express direction and force.
Visual Tactics
- Accelerated entrances that slide, cut or burst into frame
- Shape collisions that trigger new movement or color shifts
- Overlapping elements moving in angular, directional patterns
Empowering
Movements should suggest a build-up of energy, a cascade of ideas or an unstoppable push into what’s next.
Visual Tactics
- Layered transparency revealing multiple dimensions or perspectives
- Rhythmic pacing that builds intensity, then resolves with clarity
- Expanding or amplifying elements that suggest scale or influence
Precise, Not Puffed
Intentional movement, clean transitions and purposeful design. Let clarity do the heavy lifting—never over-style or overcomplicate. Movement should feel smart, refined and grounded.
Visual Tactics
- Tight motion loops that feel resolved and intentional
- Straight-line movement with no wobble or bounce
- Whitespace as a pacing tool, offering visual breath and clarity
Radically Optimistic
Movement should embody belief in progress and what’s to come. Animations should feel bright, bold and forward-looking.
Visual Tactics
- Shifting gradients that feel like sunrise, light spills or glow
- Color transitions that evoke warmth, clarity and change
- Unexpected shape reveals or transitions that evoke awe or delight
Uniting
Every animation should focus on connection—individual pieces coming together to create something more.
Visual Tactics
- Shapes converging or syncing to symbolize collaboration and impact
- Intersection of forms creating new shapes, ideas or colors