Our photography brings “Be a force” to life by capturing energy in motion, people in context and light as a symbol of knowledge and possibility. It’s not just about showing what’s here—it’s about suggesting where things are going. Every image should feel intentional, alive and part of a larger story of impact. We use light, perspective, texture and human interaction to reflect a community that’s always moving—forward, outward, upward.
Driving
Every image should move. Show motion, direction and force through composition, gesture, and light. Use framing that suggests lift, flow, trajectory or transformation. Think people in action, ideas in progress, environments in flux. Use contrast, blur or directional light (backlighting, flares, shadows) to push the eye forward. This is photography that doesn’t sit still.
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Backlit movement, lens flare, long shadows
- Candid gestures mid-action or mid-conversation
- Diagonal lines, paths and architectural elements that pull the eye
- Unexpected moments of ignition, interaction or collision
Empowering
Center people—and what they make possible. Use depth to anchor the subject while hinting at their impact: up-close to see the spark, wide enough to see the scale.
- Faces, hands, body language engaged in thought or collaboration
- Foreground-background relationships that suggest scale or ripple effects
- Eye-level or slightly low-angle shots that convey strength and momentum
- Natural light that highlights the subject’s energy, not just the setting
Precise, Not Puffed
Intentional framing, clean composition and purposeful focus. Let the visual clarity carry the power—don’t over-style or over-stage. Choose artful simplicity over visual clutter. Every photo should feel grounded, designed and real. Use negative space, thoughtful cropping and a sharp sense of balance. Make every shot earn its place.
- Sharp focus with strategic depth of field
- Balanced contrast and minimal distractions
- Natural, candid, unforced moments rather than overly posed setups
- Visual hierarchy that clearly communicates what matters most
Radically Optimistic
Let light lead. Use photography to visualize belief, progress and possibility. Show joy, curiosity and determination. Incorporate bold sun, sky and brightness as symbolic elements. Frame scenes from unexpected vantage points to create a sense of wonder, opportunity and vision.
- Use light symbolically—sunrise, glow, natural backlight
- Capture curiosity and joy, not perfection or stoicism
- Shoot from surprising angles—overhead, from below, through a structure
- Juxtapositions and texture that create intrigue and show creative collision
Uniting
Focus on individuals and groups in context, always connected to something bigger: ideas, disciplines, communities. Show real human interaction, not posed perfection.
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Groups in motion, working toward a shared goal or experience
- Repeating patterns or mirrored gestures that reflect harmony and alignment
- Compositional framing that places individuals within a larger collective or setting
- Foreground and background elements that echo each other to imply shared context