Production photograph from the set of "From Now On," a Tri-State Motion Pictures sponsored film from 1937
Hagley Museum and Library
The Tri-State film, "From Now On" (1937), was filmed in Hollywood and Cleveland and featured General Electric consumer products in a romantic tale. Irvin S. Cobb, standing with a cigar in his hand in the photo, was the first big name Hollywood star to be grabbed off by the expanding sponsored film industry.