Propelling Case Western Reserve University Forward
At Case Western Reserve University, individual forces collide to become something greater. This is what happens when people, ideas and purpose converge—and accelerate. Learn how our visuals, voice and tone, and more combine to convey our brand.
Logos
Our logos are the strongest visual connections to the Case Western Reserve University brand—and knowing how to use them properly is key.
Colors
CWRU Blue should always be the dominant color in our communications—but we do have secondary and tertiary color palettes that can be used to enhance your materials.
Be On Brand
A strong brand goes far beyond logos and appropriate colors. It's the words we choose, the photos we take, the tone we use with various audiences, and so much more.