Standards & Guidelines

The web content management system at Case Western Reserve University is meant to empower you to create better websites and, therefore, better experiences for your users. The most important things to consider as you develop content for your website are:

  • Is my content presented in a user-friendly way? 
  • Does my content meet digital accessibility guidelines?

Proper digital accessibility practices are not only legally required, but help ensure everyone can use your site, regardless of ability. Though our CMS is set up to handle most of the accessibility for your site, you are responsible for the accessibility of your content. Learn how to create accessible content

How you write content and the language you use affects the tone of your content—and how your audience responds to it—as well other metrics, like how high your site appears in search engines like Google. It’s also important that you are presenting your content to users in a clear and organized way, so that your website is easy for them to navigate and you increase your chances of a user remaining on your site. 

If you have any questions about these guidelines, please contact us.

By using the university’s installation of the Drupal web content management system, you agree to adhere to the accessibility and web writing guidelines.