NORTHERN OHIO LIVE began publication on 22 Sept. 1980 as a biweekly guide to arts and entertainment events in the Cleveland area. It was created by Diana Tittle, John Schambach, and Dennis Dooley, 3 former staff members of CLEVELAND MAGAZINE, who modeled it after New York Cue. Capitalization of $300,000 was raised from 27 local investors, incorporated as "M" Magazine, Ltd. Edited by Tittle, Northern Ohio Live picked up 12,000 readers during its first year and added the "WCLV Guide" to its contents, consisting of program listings for Cleveland's classical-music radio station. By Nov. 1981, however, it had cut back to a monthly publication schedule, and overall coverage began to place more emphasis on lifestyle features such as food and restaurants. Due to the proliferation of area lifestyle publications, it later returned to its original emphasis on the arts. Live has been edited in offices on Juniper Rd. in the UNIV. CIRCLE area and printed by Penton Press in BEREA. Circulation in 1995 was 35,000. John Schambach was the publisher of the magazine in 1995 and Michael von Glahn was editor.

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