Coaching and Customer Discovery

Coaching and customer discovery are key steps in the journey to launch a business. Having experienced people in your corner helping you through the challenges of launching can make all the difference.


LaunchNet is the primary resource for aspiring student entrepreneurs and promotes the entrepreneurial mindset as an important problem-solving skill for lifelong application and also advises students who are taking on an entrepreneurial pursuit.

Explore LaunchNet at CWRU

Innovation Corps

I-Corps Akron

University of Akron's I-Corps Site program is all about customer discovery! It supports teams through an intensive 7-meeting critical evaluation. Our goal is to help faculty, students, and the community answer important questions about their business, product or technology idea through coaching and direct customer interactions. Learn more about I-Corps Akron


I-Corps@Ohio is a statewide program developed to assist faculty, staff and students from Ohio universities, colleges and community colleges in validating the market potential of technologies and launching startup companies.

I-Corps@Ohio is modeled after the National Science Foundation’s (NSF) successful I-Corps (Innovation Corps) program, which has been proven to increase innovation, entrepreneurship, and industry collaboration. The I-Corps@Ohio program incorporates lean launch, customer discovery and business model innovation methodologies to assess technologies, enhance the business acumen of research faculty and students and expand their entrepreneurial network relationships. Learn more about I-Corps.


MAGNET is a non-profit that provides hands-on support and brings education and business together to help owners, executives, managers, and operators. Headquartered in Cleveland and the Northeast Ohio partner of the Ohio Manufacturing Extension Partnership, MAGNET is committed to helping manufacturers accelerate business growth.