Appreciative Inquiry

An overhead photo of seven individuals wearing conference badges standing before a white board covered in colorful post-it notes during a brainstorming session.

The Fowler Center for Business as an Agent of World Benefit at Case Western Reserve University Weatherhead School of Management is the global home for appreciative inquiry and AIM2Flourish.

The appreciative inquiry interview is at the heart of the AIM2Flourish assignment, which is the world's first higher-education program combining the United Nations' Global Goals for sustainable development and the concept of business as an agent of world benefit.

What is Appreciative Inquiry?

Appreciative inquiry (AI) is an approach that focuses on what’s working well, analyzing why it is working well and how to do more of it. AIM2Flourish is built on appreciative inquiry’s core idea that lifting up positive examples and sharing stories about “what’s working” is the best way to motivate, inspire and educate tomorrow’s leaders, while celebrating the leaders of today.

Who Created Appreciative Inquiry, and How is it Used Today?

David Cooperrider and Ron Fry developed the concept of appreciative inquiry (AI) at Case Western Reserve University in the late 1980s. Their work helped create a positive revolution in organizational change, and built a framework used by organizations across the globe to flourish.

Interested in learning more about appreciative inquiry? Check out these resources:

Additional Resources